M SquaredWe’re already seeing a slight trend of some agents and brokers not believing IDX is vital. With the continued rise of mobile, will the next trend be the demise of agent and/or brokerage websites?

Before you go blast me for making such a ludicrous statement – I’ll put the caveat in that I think we are still several years away from seeing this trend truly surface. Don’t get me wrong. If I were an agent, I would absolutely have a website — and I’d invest the dollars, time, and know-how to make it succeed. Most agents don’t invest any of those things to their web presence — hence the reason there are so many cookie cutter sites out there adding zero value to this world. As you know, tools that aren’t used, are largely worthless and just a waste of time.

What does the future or agent and broker websites hold? A completely mobile client experience, mixed with a website version that is more like a business card? Or are agent/broker websites — with great content — here to stay in their current form?