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An Agent-to-Agent App Idea: “The State of your Real Estate Business” Check-ins

This might be another absurd idea (here’s my 1st). But…

What if, at end of every month, an agent “checked in” with the current state of their real estate business? A check-in would include closed deals, commission, leads generated, active buyers in queue (among other things).

You would have to be verified as agent to see other agents’ stats. There could be an option to indicate specific people who could see your data. Or, maybe the monthly stats are only for you and your team members?

The goal would be to hold each other accountable to sell real estate rather than sit around, Tweet, chat on Facebook, and Pin photos.

Horrible idea? Or brilliant?

(here is a open source starting point for a check-in iOS app)

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • JimWhatley

    I’m not sure anyone who will be successful needs outward motivation. You are ether a self starter or your not. You can change but it is a mind set not an app.

    This is a people business not a Technology business. Sure we are using more and more technology in the business but you have to get in front of people.

    If I had a partner I would have watched them work before I partnered with them.

    • “I’m not sure anyone who will be successful needs outward motivation. You are ether a self starter or your not. You can change but it is a mind set not an app.”

      I consider myself very self motivated. Yet, the social aspect of being accountable to mentors whom I respect/trust is a huge driver to me. You’d be surprised how little effort it takes mentors to provide the level of time to enable that… that’s the same thing a real estate coach brings to an agent/broker. The goal would be to deliver the pressure a coach/mentor brings, via a collective crowd inside an app.

  • LOL. You want to get into the agent production stats firefight? I suppose this would be different since it’s not open to the public, but it would still touch the same nerve for the agents who don’t produce a lot. They’d say no. Their brokers would cave under the pressure from the majority of their agents (a minority of agents sell the majority of homes). I don’t think there’s enough “let’s all keep each other accountable” in this business. It’s every agent/team for himself.

    • An app like this wouldn’t be used by crappy agents. And that’s totally fine. Maybe it’s a really exclusive networking app for top performers?

      • Funny how Sam said, “agents who don’t produce a lot” and you equated that to “crappy agents.” A great number of “top producers” are crappy agents, and a great number of “agents who don’t produce a lot” are excellent agents. Of course, I think an excellent agent is one who best represents their clients’ interests. This industry has too much emphasis on GCI, volume, etc. JMHO.

        • Lol. Certainly some truth to that.

        • Good agents wouldn’t say no to something like this, because they know they will succeed & help their clients regardless of what the industry throws at them. Crappy agents, who produce low volumes…are the ones that will say no 🙂

  • Drew, we already have that ability using the MLS. It covers sales for every agent and is available to all.

    Regarding leads generated, talk is cheap. It does not matter if each month you claim you have X amount of leads. The bottom line is what did you close!

    I have those stats available to me for my team, and I really don’t care what someone else is doing. We try our best and get what we get.

    On my website I make the sold stats public, so buyers can see what Joe Agent has sold. It is as simple as typing his name in. You can also filter it by price range, area, etc., so you can get an idea if Joe Agent has sold in your area and your price range.

    Now I have to get back to tweeting, chatting on Facebook, Pinning Photos, and reading more Blogs. 🙂

    • “we already have that ability using the MLS. It covers sales for every agent and is available to all.”

      But how many people look at that every month, and push themselves to gain ground on the top performers? Just having the data isn’t enough…it needs to be presented in the right way, at the right time, with feedback mechanisms.

      • I would assume no one looks at it.

        I am not following your thinking on this one.

        So I look at one of the top agents here as an example, and I see their average price for homes sold is $5,000,000. Just seeing that is not going to help me go out and find a $5,000,000 seller or buyer.

        There is always someone some where selling more than you.

        While you might want to understand how they operate, what marketing techniques they use, and what their team setup looks like, it really does you know good just to know they sold X dollars of homes that month or year.

        The guys who are selling or have sold a lot of homes sometimes go into business helping other agents sell more homes. That I am sure is helpful because they are sharing their secrets to success so other agents can copy them.

        • You’re right. For it to work, it fundamentally needs to facilitate real relationships. The social pressure to do better….requires getting approval from people you care about.

  • That is one of the reasons why agents hire coaches like Tom Ferry… To report numbers so they can hold them accountable plus analyze those numbers to better plan whats working and not. I was personally coached by Tom and others from MFO for over ten years. It really helped me with my real estate career!

    Productive agents have been part of mastermind groups where they hold each other accountable plus share ideas for a long time.

    • Agreed. There is huge value to having that accountability. I think people underestimate that value prop of mentors/advisors/coaches.

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