Listen to it.
Do you and your business have an amazing mission?
If not, there is no other reason other than the fact you are afraid to.
You’re afraid because it’s freaking hard. It’s easier to hide and do what everyone else does, going through life without anyone noticing or caring.
An amazing mission matters. Choose to matter in this world. Make the hard choice to impact others by delivering something meaningful, as the vast majority take the easy road, take shortcuts, and the deliver crap in the effort to make a few extra bucks (everyone wants the “easy” button, right?).
What do you choose?