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Author Rank is Coming

google author rankHave you heard the term “author rank” yet? If not, you’re going to start hearing it soon if you follow the online marketing and SEO industries at all. What is it? From Google’s Agent Rank patent.

The identity of individual agents responsible for content can be used to influence search ratings.

Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.

The fact that author rank is coming makes me extremely happy. Why? It’ll give more power to writers who produce consistently great content that is referenced by others, and make it harder for marketers to game the system by flooding the web with more crap content. More discussion here.


About Drew Meyers

Drew Meyers is the founder of Geek Estate Blog. He is a Travel addict & co-founder of Oh Hey World. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • http://www.realfx.com/ Tony Gilbert

    Yes… DEFINITELY a good thing. The search results are littered with poorly written, shallow content, or content which has just been “spun” for seo purposes.

    • http://www.addvalue.com.au/ conference gifts

      YES! this has been one of my much awaited development from google. By which they are giving credit and important to those great authors and dynamic bloggers who are consistent in producing good quality articles. Contents that are highly informative should not be ignore and the author also should be given appraisals and credit for it.

  • Chris Shouse

    I hope that I will be able to understand the intrinsic nature of it when it comes out.  

    • Alex

      Seems fairly straight forward. People who are known to write high-quality content that is seen as authoritative in their respective industries will be given more ‘weight’ algorithmicaly. I find it to be great news and look forward to its implementation.

  • http://www.deervalleyhomesforsale.com/ Ben Fisher

    Here is a really in depth article on the subject. 
    http://www.seomoz.org/blog/authorship-google-plus-link-building

  • http://www.scottmaizlish.com/ Teyona Dame

    This is a big advantage for those well written articles. I honestly like the idea of Google Author Rank. Another great job for Google. Thanks

  • http://www.scottmaizlish.com/ Teyona Dame

    This is a big advantage for those well written articles. I honestly like the idea of Google Author Rank. Another great job for Google. Thanks

  • http://propertystr.com/ Roshall

    Thanks for sharing great information..

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