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About Bryn Kaufman

Principal Broker and creator of OahuRE.com, one of the most popular websites on Oahu. I enjoy working with PHP, MySQL, jQuery, JavaScript, HTML5, Ajax and more. I am always looking to improve my Website and business. When not working, I enjoy spending time with my family and doing anything on or in the Ocean.

Should the MLS care about what their members think?

by Bryn Kaufman on 11:28 pm December 11, 2016

  For me the answer is yes! For others the answer is no, in certain situations. For example, when my MLS made a decision to give Zillow our listings, they did not do a poll to see if their members wanted this service, they just did it. My guess is those that make money from Zillow leads would want it, those that do not would not. I believe that more members do not make money from Zillow vs. those that do, so taking a poll … Read More »

Tips For Displaying Property Photos On Your Real Estate Website

by Bryn Kaufman on 1:45 pm November 21, 2016

OahuRE

  Good Listing Photos Are Critical According to Realtor magazine, it is the number one thing buyers are looking for when browsing your website. When I reviewed some Hotjar recordings from my website, the thing that stood out right away was my photos were not at the top of the page, forcing users to scroll through some things that did not interest them as much to view the photos. I quickly moved the photos to the top of the page to eliminate that issue. We … Read More »

Code of Ethics not clear on negotiating commission down.

by Bryn Kaufman on 4:07 pm November 7, 2016

Mass Code of Ethics confusion is the best way to describe what happened when I inquired in a Facebook Group about an ethics violation another Broker said I committed during our negotiation when I requested he reduce his commission. Many said it was an ethics violation, many said it was not, and after close to 400 comments about it, I found my answer. First, however, I want to let you know what happened. I represented the seller, and we were negotiating back and forth verbally … Read More »

Why I use Pipedrive as my CRM

by Bryn Kaufman on 1:22 pm November 4, 2016

pipedrive

This post is not going to be an intensive Pipedrive review, and I am not going to mention any other CRMs that I tried that I had problems with. What I will go over is why I really like Pipedrive and have no plans to change to another CRM. There are a few key features I need from a CRM. One is that all email sent to our clients is tracked through the CRM. One of my virtual assistants spends a lot of time following … Read More »

My toughest competitor is the local Board of Realtors

by Bryn Kaufman on 11:30 am May 10, 2016

realtor-nar-logo

First they told everyone to remove all branding from photos, which I agree with, but then they said they will put their branding on every photo. So now every new property photo on my website and thousands of other websites promotes their website. This is a fantastic way to drive a ton of traffic from their member’s websites to their website. The reason they gave was they are trying to track scammers on Craigslist from using the photos, but that is silly because any scammer … Read More »

Project Upstream should be a tremendous benefit for Zillow

by Bryn Kaufman on 1:18 pm July 17, 2015

Project Upstream, as far as I can tell, is all about consolidating the MLS data. Zillow currently has to take data from hundreds of MLS organizations, in a variety of formats, and consolidate it to put it on Zillow. Once Upstream is completed, they will have one nice data set that includes all the data nationwide in one format. It will be a huge benefit for them, other portals, and large brokers that cover multiple states. As for individual agents that cover just one area like … Read More »

NAR – Stop wasting hundreds of millions of our money!

by Bryn Kaufman on 10:29 am May 18, 2015

Realtor_logo

NAR, start asking your members what they want before jumping headfirst into huge expensive projects. Take a survey, see what members actually need and want. After all, you are in business to support your members. RPR is an example of this. According to Inman, NAR has spent $106 million on RPR since 2009. RPR was supposed to be earning enough revenue to break even as of 3 years ago, but I believe revenue to date is under $1,000,000, so not even close. It was obvious RPR … Read More »

Why was there no vote about giving our listings to Zillow?

by Bryn Kaufman on 10:19 am April 12, 2015

My local Board of Realtors is now sending all listings directly to Zillow, and neither the Board members, nor the Directors, voted on it. If your Board voted or took a poll on the syndication issue, please let us know in the comments. Who we distribute our listings to is an important issue, and as the local Board of Realtors supposedly represents us, they should vote or take a poll on important issues like this. The funny thing with my Board is, they just polled … Read More »

CPM vs. CPC

by Bryn Kaufman on 10:02 pm February 3, 2015

Here is an example of why newspapers are having a hard time vs. Google. My local paper charges $50 CPM, which is $50 per thousand impressions, for a banner ad near the top of their homepage. Keep in mind this banner is not targeted to Real Estate buyers and sellers, it is just shown to anyone who wants to read the paper. Google on the other hand charges me an average of .21 CPC, or Cost Per Click, and they show my display ad on … Read More »

Why Usability Testing Does Not Work For Me

by Bryn Kaufman on 11:45 am January 7, 2015

In my recent post about Responsive Design, I received an interesting comment from one reader. He said that my point is misleading, has no technological merit, I have no idea what I am writing about, and I should delete my post. Despite this not so favorable response (LOL), I also had another comment, which gave me the idea for this post. It also reminded me why I post, as I like the ideas that come from getting and giving feedback to these posts. Regarding Usability … Read More »

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