by Drew Meyers on 11:13 pm April 17, 2017
Trulia has released a new ad campaign…The House is Only Half Of It. Ad #1: Ad #2: I’ve long wondered why Zillow Group continues to throw marketing dollars at commercials for Trulia, given Zillow is clearly the stronger consumer brand. This ad campaign seems to validate my theory that Trulia is more focused on the research about areas (neighborhoods, cities) while Zillow remains a brand built around homes and the financial data associated with the moving process (Zestimates, ZHVI, etc).
by Drew Meyers on 7:23 am March 30, 2017
Another portal, targeted at millennials? Will that get adopted? It seems we’re about to find out with Zillow Group’s upcoming launch of RealEstate.com.
by Michael Price on 6:26 pm February 8, 2017
Today’s Geek word is “Ethnographic”. Basically, it’s the presentation of data as it applies to society or groups. Lynden Foust, Spatial’s CEO and a team of about 10 engineers are building a social layering platform that uses AI to cull about 30 different social media sources for location based data. A simple line of code added to a map is all that’s needed to beef up search results with a myriad of neighborhood social content. Making Data Sexy Spatial’s concept provides RE pros with a … Read More »
by Drew Meyers on 11:01 pm October 28, 2016
I’m glad to see Zillow added Sun Number’s to property detail pages this last week. I hadn’t hadn’t heard of Sun Number until tonight. From their website, their mission: increasing the public’s awareness of the solar potential of buildings through our Sun Number™ Scores The company/product reminds me a lot of Walk Score. Their mission is as follows: Walk Score’s mission is to promote walkable neighborhoods. Walkable neighborhoods are one of the simplest and best solutions for the environment, our health, and our economy. Those that know me know … Read More »
by Mike McGee on 6:22 pm September 1, 2016
If you’ve followed my posts here on Geek Estate, you know I’ve had a long history as a customer of Diverse Solutions. I’m not sure exactly when I started with them, probably sometime in 2008, but I was using their dsSearchAgent (Mapping IDX) well before they launched dsIDXpress (WordPress IDX). Their Mapping IDX was truly innovative, enabling DIY agent/broker/webmasters to embed a world-class search tool as attractive and intuitive as any custom option available at the time. Then they released their revolutionary WordPress IDX plugin, democratizing indexable IDX … Read More »
by Michael Price on 12:39 pm August 31, 2016
About a week ago while on LinkedIn, a job posting popped up in my feed for a real estate broker by a company that was new to me called Homebay. It was a complete coincidence that Drew had them in his radar at the same time. My curiosity was piqued a bit further when I noticed that the person that posted the listing was a contact I had made a couple of years ago at the NAR convention in New Orleans. Eddie Earnest, formerly of Zurple.com, … Read More »
by Drew Meyers on 11:20 am
There’s a new entrant to the unicorn club: Compass (just closed on a $70 million round). I’m curious to hear the industry’s thoughts on how what they’re building is defensible? What’s their moat? They are poaching top talent from other firms, what’s to prevent the same thing happening to them in the future? I don’t have the answers, but am curious — especially if there are people reading who have used/seen their technology stack..
by Michael Price on 8:58 am August 24, 2016
The Swanepoel T3 Group, residential real estate’s definitive strategic information firm, has hired award-winning former Inman News writer Paul Hagey as managing editor of its Swanepoel Trends Report and industry power-ranking list Swanepoel Power 200. Hagey will work closely with Swanepoel T3 Group Chairman and CEO Stefan Swanepoel on designing, editing, writing and organizing both publications, including the management of a stable of writers and researchers. “Adding Paul to the T3 publications team is another confirmation of our commitment to provide the real estate industry … Read More »
by Drew Meyers on 4:36 pm July 18, 2016
Homely, an Australian real estate portal, just released their new iOS app. Its clean, simple, and includes big, gorgeous photos. All good things for a real estate search app. I’d encourage everyone — particularly those working on property search websites or apps of your own – to give it a spin. ** Would be curious to hear from those running portals outside the US who have released iOS/Android versions — how has traction been between native and web versions? [Disclosure: I consult for StreetAdvisor / Homely.com.au]
by Drew Meyers on 3:16 pm June 22, 2016
Spencer always finds a way to keep ahead of the pack when it comes to thought leadership, so it’s no real surprise he launched a new podcast called office hours. Introducing “Office Hours,” a podcast on leadership hosted by our CEO @SpencerRascoff. https://t.co/Vf0jeKOvVj pic.twitter.com/e4CZLkXbTV — Zillow (@zillow) June 21, 2016 His first guest, none of other than the former CEO of Twitter, Dick Costolo. Have a listen (20 minutes).