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Category Archives: Digital Advertising

Whereby.Us & Sponsoring Neighborhood Guides

by Drew Meyers on 11:14 am March 6, 2017

Whereby.us is a creative agency for local. They are behind two local publications, The New Tropic in Miami, and The Everygrey in Seattle (which I subscribe to). Today I noticed the New Tropic has a section of neighborhood guides, sponsored by Lyft. As one example, take a look at the Little Haiti guide: Lyft (which I use regularly & am long on) certainly has an interest in reaching locals. Obviously, it goes without saying real estate agents, brokers, and franchises also have a vested interest in … Read More »

The World of Plumbing SEO

by Julius T on 8:34 am October 24, 2016

SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I think of searching for maintenance professionals, I am reminded of the first time I had a real emergency for an investment property. I was a novice investor at the time and did not have my maintenance contacts in place yet … Read More »

Real Geeks Releases Facebook Marketing Tool

by Sam DeBord on 8:18 am May 5, 2016

Real Geeks Facebook marketing tool

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook marketing process for Realtors (Disclosure: We have multiple Real Geeks products, but are not paid for promotion or referrals). The hassle with Facebook ads on a large scale is the reproduction of campaigns over time and across different areas. The … Read More »

Stop Touching Me, Zillow

by Ben Kubic on 8:49 am March 3, 2016

As the head of a real estate brokerage, at some point I got onto some Zillow Account Manager’s distribution list. While I gloss over most of the pitch email I receive, today’s made me stop what I was doing and write this post. Here’s the email I got: Besides the obvious copy-and-paste job (If you’re going to use a ridiculously large font, at least make the whole email the same size. And check your spelling/grammar. This is just lazy.),  did you notice the line where Zillow … Read More »

The Single Property Website Dilema

by David Feldberg on 9:36 am December 14, 2015

I have a few nice listings coming up after the New Year and traditionally I would have just paid my photographer to put up a site.  He puts up a very basic site for $100 and it stays up for the year.  Not a bad option but I really was looking for something that was more visually appealing.  So I started the hunt through the numerous different providers out there of single property websites.  I thought I would share my experience here in the hopes … Read More »

Adwerx Introduces Mobile Ad Platform For RE Pros

by Michael Price on 6:34 pm July 22, 2015

Durham N. Carolina’s Adwerx is a digital advertising platform for residential real estate that was created using a concept and code for a completely different vertical, musicians. Jed Carlson and his team of now 37 employees used their experience to build a system that allows 5 agents in a specific zip code to “retarget” consumers whose online behavior has identified them as potential homebuyer or seller. This type of targeting tracks consumers and delivers ads to someone who may have been searching for moving services … Read More »

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