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Category Archives: Lead Acquisition

My Favorite Topic – Trust

by Drew Meyers on 9:30 am April 5, 2017

Trust is the topic I think about more than any other. It’s the entire basis of Horizon. If we don’t solve trust in the context of home sharing and hospitality exchange, we fail. Seth Godin wrote on the topic recently, saying: The thing is, almost no one decides the answer to the trustworthy question based on the fine print, your policies, your positions on critical issues of national importance. We decide long, long before that. People watch what you do. They watch with the sound … Read More »

Building Database Relationships With Real Estate Technology

by Ryan Gullett on 12:52 pm March 28, 2017

For many real estate agents, using technology for relationship building is often overlooked or not prioritized correctly. Technology is best used to maximize your most profitable revenue stream first and foremost. Consequently, this will lead to trying other sources when appropriate for your marketing budget. What are these streams? Data from the National Association of Realtors, gives this data: Typically, you see over 60% of your lead sources are from contacts / referrals on the personal and business side. I was reading the articles posted on … Read More »

HomeLight TV Ads: The Smarter Way to find a Real Estate Agent

by Drew Meyers on 9:30 am March 22, 2017

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they use that as the core tag line, though not sure it captures the imagination enough. If I’m looking for an agent right this second, sure I may be tempted to go see what Homelight is all about. However, if I’m not in … Read More »

Fake Markets, and Real Estate Agent Selection

by Drew Meyers on 12:23 am March 8, 2017

Anil Dash wrote a post on Medium I’d highly recommend reading. Tech and the Fake Market tactic. Graphic via https://www.propublica.org Is there a fake market in real estate agent selection? That first requires understanding what constitutes a fake market: Consumers can’t trust the information they’re being provided to make a purchasing decision. A single opaque algorithm defines which buyers are matched with which sellers. Sellers have no control over their own pricing or profit margins. Regulators see the genuine short-term consumer benefit but don’t realize the long-term harms that … Read More »

Chatbots (and AI) — and Winning the Consumer

by Drew Meyers on 1:21 pm February 10, 2017

There’s a lot of talk about AI and bots. Much of it centered around increased conversion and acquisition. Cool tech for the sake of tech is great. But that doesn’t make it a business, nor does it make it a product consumers want (or need) to use. What problem is AI/bot X solving for buyers and sellers? Is the solution/experience 10x as good as the present one? It seems focusing on segments of the real estate industry where frequency of transactions are much, much higher — investing, rentals, home builders, etc … Read More »

10 Min Realty & Instant Showings

by Drew Meyers on 1:39 pm February 9, 2017

I came across 10 min realty this morning. Request a showing, instantly. Sounds like another CurbCall. The big questions: How will buyers hear about the app? How do you get enough liquidity of agents in a given area to deliver showings in real time? What type of agents will agree to be on-call? I’d love thoughts from the 10 min realty team on the discussion here.

Cloud Attract for Those you Want to Generate Your Own Leads

by Drew Meyers on 10:53 am February 1, 2017

Some of you may have heard that the W&R Studios team put out another product at Inman. Cloud Attract. Attract buyers and sellers with beautiful landing pages that automatically respond with a home valuation, CMA, or listing alerts. A demo video:   Love the simplicity of what I see. I view it as an extremely smart product investment as a complimentary offering to their existing suite of products. The next step — Pay per Click on top of these landing pages. Are there any individual freelancers … Read More »

Homesnap + Broker Public Portal: The Unofficial Why and How (and the case for more PR)

by Sam DeBord on 11:04 am January 23, 2017

Homesnap and Broker Public Portal

I’ve been seeing a lot of questions about the direction and makeup of the Broker Public Portal and its relationship with Homesnap. I have no direct influence or investment in either group, but plenty of interest. Let’s clear the table first—some of these questions come from a great post/discussion earlier here on GeekEstate, others I’ve heard out in the field. Unofficial answers about the Broker Public Portal and Homesnap (caveat emptor): Why? Brokers want a national search experience for consumers in which the brokers control … Read More »

Teams, Leads, and the Long Term

by Drew Meyers on 2:16 pm January 6, 2017

Lead generation offers for real estate agents

Brian mentioned a theme I’ve been thinking about: I also wonder if the very efficiency that makes teams work right now is also a long-term weakness. The rainmaker/buyer agent/TC pod fueled by online leads captured, scored, routed, incubated and dripped upon can be a lean, mean machine. A machine that could be replaced. It strikes me that the old-school top producer — a referral-driven creature dependent on a smile more than systems — may be more enduring in an age where artificial intelligence and machine … Read More »

Vendor Review – Sierra Interactive

by Mike McGee on 9:35 am December 20, 2016

In my previous post I mentioned I had found a new website/IDX vendor and promised to tell you who it was in an upcoming review post. Well, that time has finally come. The vendor I chose for our Intown Atlanta real estate website is Sierra Interactive and below is a video overview. I’m sure I didn’t cover everything in the video, so feel free to ask questions in the comments. I’ll answer what I can, but if you want to get specifics straight from the horse’s mouth, contact … Read More »

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