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Category Archives: Lead Acquisition

HomeLight TV Ads: The Smarter Way to find a Real Estate Agent

by Drew Meyers on 9:30 am March 22, 2017

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they use that as the core tag line, though not sure it captures the imagination enough. If I’m looking for an agent right this second, sure I may be tempted to go see what Homelight is all about. However, if I’m not in … Read More »

Fake Markets, and Real Estate Agent Selection

by Drew Meyers on 12:23 am March 8, 2017

Anil Dash wrote a post on Medium I’d highly recommend reading. Tech and the Fake Market tactic. Graphic via https://www.propublica.org Is there a fake market in real estate agent selection? That first requires understanding what constitutes a fake market: Consumers can’t trust the information they’re being provided to make a purchasing decision. A single opaque algorithm defines which buyers are matched with which sellers. Sellers have no control over their own pricing or profit margins. Regulators see the genuine short-term consumer benefit but don’t realize the long-term harms that … Read More »

Chatbots (and AI) — and Winning the Consumer

by Drew Meyers on 1:21 pm February 10, 2017

There’s a lot of talk about AI and bots. Much of it centered around increased conversion and acquisition. Cool tech for the sake of tech is great. But that doesn’t make it a business, nor does it make it a product consumers want (or need) to use. What problem is AI/bot X solving for buyers and sellers? Is the solution/experience 10x as good as the present one? It seems focusing on segments of the real estate industry where frequency of transactions are much, much higher — investing, rentals, home builders, etc … Read More »

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10 Min Realty & Instant Showings

by Drew Meyers on 1:39 pm February 9, 2017

I came across 10 min realty this morning. Request a showing, instantly. Sounds like another CurbCall. The big questions: How will buyers hear about the app? How do you get enough liquidity of agents in a given area to deliver showings in real time? What type of agents will agree to be on-call? I’d love thoughts from the 10 min realty team on the discussion here.

Cloud Attract for Those you Want to Generate Your Own Leads

by Drew Meyers on 10:53 am February 1, 2017

Some of you may have heard that the W&R Studios team put out another product at Inman. Cloud Attract. Attract buyers and sellers with beautiful landing pages that automatically respond with a home valuation, CMA, or listing alerts. A demo video:   Love the simplicity of what I see. I view it as an extremely smart product investment as a complimentary offering to their existing suite of products. The next step — Pay per Click on top of these landing pages. Are there any individual freelancers … Read More »

Homesnap + Broker Public Portal: The Unofficial Why and How (and the case for more PR)

by Sam DeBord on 11:04 am January 23, 2017

Homesnap and Broker Public Portal

I’ve been seeing a lot of questions about the direction and makeup of the Broker Public Portal and its relationship with Homesnap. I have no direct influence or investment in either group, but plenty of interest. Let’s clear the table first—some of these questions come from a great post/discussion earlier here on GeekEstate, others I’ve heard out in the field. Unofficial answers about the Broker Public Portal and Homesnap (caveat emptor): Why? Brokers want a national search experience for consumers in which the brokers control … Read More »

Teams, Leads, and the Long Term

by Drew Meyers on 2:16 pm January 6, 2017

Lead generation offers for real estate agents

Brian mentioned a theme I’ve been thinking about: I also wonder if the very efficiency that makes teams work right now is also a long-term weakness. The rainmaker/buyer agent/TC pod fueled by online leads captured, scored, routed, incubated and dripped upon can be a lean, mean machine. A machine that could be replaced. It strikes me that the old-school top producer — a referral-driven creature dependent on a smile more than systems — may be more enduring in an age where artificial intelligence and machine … Read More »

Vendor Review – Sierra Interactive

by Mike McGee on 9:35 am December 20, 2016

In my previous post I mentioned I had found a new website/IDX vendor and promised to tell you who it was in an upcoming review post. Well, that time has finally come. The vendor I chose for our Intown Atlanta real estate website is Sierra Interactive and below is a video overview. I’m sure I didn’t cover everything in the video, so feel free to ask questions in the comments. I’ll answer what I can, but if you want to get specifics straight from the horse’s mouth, contact … Read More »

REDX for Lead Prospecting?

by Drew Meyers on 10:00 am November 18, 2016

Has anyone heard about — or used — REDX for prospecting leads?

Local Real Estate Marketing Tips

by Ryan Gullett on 4:20 pm November 17, 2016

Real Estate Marketing Tips

Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done a good job covering CRM’s and database tools. How do you fill those systems with good quality leads? You get local! I think lots of agents are missing out on a very valuable gold mine of leads. The Real Estate Agent … Read More »

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