Category Archives: Lead Acquisition

I had a chance to review a new product recently that takes a more strategized approach to finding listing leads for real estate agents.  Rebogateway (R.E.B.O. being an acronym for Real Estate Back Office) is a product that focuses on which homeowners are most likely to sell in the near future.  The emphasis is on saving the agent time and money by focusing their marketing efforts on the leads that are most likely to convert. Rebogateway is tied into a number of data sources, from … Read More »

We have all been through the excitement of getting that alert via phone or email that we have a new lead on our site.  We immediately grin, day dream for a quick second of what it may hold in store for us, and head to the computer to check it out and make the sale. But sometimes the excitement quickly turns into frustration because it doesn’t seem too likely we will be able to get in touch with J Smith at 555-1212 or be able … Read More »

You want to reach residents in your local geographic area, right? Build WeekendSherpa, specifically tailored to your geographic area. What is WeekendSherpa? WeekendSherpa is a free weekly email newsletter giving you insiders’ recommendations on the best outdoor pursuits exclusive to California. It’s a drop dead simple service. And totally relevant to home OWNERS (future buyers and sellers) and RENTERS (future buyers) who live throughout California. Tailor that exact model to your local community. If there aren’t enough outdoor activities and destinations to cover in your area, … Read More »

We claw, scratch, fight, pinch, kick, and do just about anything else to be high on the lead food chain.   There are countless posts, articles, and columns offering advice on how to get real estate leads and where to get them.  But what is seldom talked about is how many many leads should one agent receive on any given day. This is the question I am experimenting with as my buyer agent team takes shape.  Should each agent be assigned two, five or how many … Read More »

Are you building a TRUE brand, or a business totally dependent on spending money to earn revenue? It’s a question each and every one of you should be asking yourself. Allow me to expand on the branding discussion I started a few days ago. Every business has to evaluate their marketing strategy and weigh both the short and long term cost of their revenue sources to determine the best way to grow their business. Real estate is certainly no different. Where are your leads, clients and … Read More »

I have recently gotten to know a real estate professional named Michael Pannell that has made a big mark on Dallas real estate through the use of the Internet.  His team generates 220+ deals per year and 97% of it comes from organic search engine clicks.  He has now expanded into San Antonio and Houston and there is no sign of him slowing down as long as he can keep generating solid internet leads.  When I learned about this I became incredibly interested to learn … Read More »

I was impressed and inspired by watching this video of Ben Kinney speak about lead generation and creating sales. Paraphrasing Ben, he says that if you aren’t successful as a real estate agent .. You – Aren’t Saying the Right Things … or You Aren’t Saying Them Enough … or You Don’t Have Enough People to Say Them To I was really struck by the simplicity of this idea and agree that if you are talking about lead generation or creating sales from buyers, it … Read More »

In many markets the online classified site Craigslist.org gets insane amounts of traffic. Many real estate agents have attempted to take advantage of this by repeatedly posting ineffective ads and conclude it’s not a reliable source of website traffic or lead generation for them. Heck, I was even one of these agents for most of 2010. You see I was posting ads nearly every day but the only responses I ever got were spam. How can that be? I was using professional looking HTML templates, … Read More »

MY WIFE WILL VIOLENTLY PROTEST, but is building and marketing a successful site not unlike half of the pain and time of a full term pregnancy?  It starts with euphoria (not always well thought out), it starts growing on you, it becomes a reality, you eagerly wait for any spark of life, you look at it every morning and evening, then… there it is…*gasps*..a very young offspring that needs further care, diaper-changing and baby talk. (I had client share her life story just before signing … Read More »

I answered a question on Quora tonight, and thought this audience would appreciate my take on the situation. The question is from someone I don’t know and references a Groupon deal that was run by a Chicago brokerage. You can see the original article here.  (Personal note: I used to hold an Illinois broker’s license and I know Dream Town very well.  They are an innovative company and were tough to recruit against when I was living in Chicago.) The question on Quora: Will Groupon … Read More »