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Category Archives: Lead Acquisition

Must Have Open House App

by David Feldberg on 10:49 am July 14, 2014

OpenHomePro

Most of us have worked many open houses with sign in sheets and then after the open house go home and add everything to your CRM or spreadsheet so you can make sure to follow up with everyone.  This process stinks.  Typically I try to find a way for technology to help me and sometimes it is more headache then its worth. Not the case with Open Home Pro Basic.  Now priced at $14.99 with no monthly fees the barrier to entry is almost non … Read More »

The “Coming Soon” Brokerage/Franchise Network

by Drew Meyers on 7:24 pm June 22, 2014

While there has been no shortage of debate and discussion regarding Zillow’s new “coming soon” feature, there is one certainty: buyers want a way to find properties not yet on the market. Zillow is the largest real estate site in the United States, by a fairly large margin. And coming soon is pay to play, either by being a Zillow Premiere Agent or by sending a direct feed of listings to them. This is a smart strategy for Zillow, on many fronts and their entry into pre-market listings will … Read More »

The Next Major Consumer Win in Real Estate

by Drew Meyers on 6:37 pm June 17, 2014

realestateleadgen

You may remember, Zillow’s early positioning: Find the value of any home, without giving up your contact information (or some close iteration of that). Every home owner, buyer and seller wanted to know what houses are worth. But they most certainly were not willing to give up their contact details to a real estate agent to find out. Yet, in 2006, that’s precisely the only way they could get an estimate for the value of a home. Until Zillow unlocked that data previously only available to real … Read More »

Real Estate CRMs and Lead Management: Where Is The Integration Automation?

by Sam DeBord on 9:36 am April 15, 2014

putting-together

I’ve been reviewing dozens of CRMs over the past year for projects within my own team as well as others’ businesses. The majority of these discussions include a fairly simple question: Will this CRM automatically import/update itself with the leads I get from various sources? Traditional CRMs are great for managing your “customers”, which is what they were designed for. It’s striking how many haven’t gotten past that point, though. Most real estate agents and teams that I know are generating leads through their own … Read More »

How To Complete A Direct Mail Campaign (In Less Than 30 Minutes)

by Seth Williams on 1:38 pm April 14, 2014

Over the past 6 years, direct mail marketing has been one of the most successful methods that I’ve relied on to find motivated sellers. It has yielded a consistently solid response rate, which has resulted in my ability to generate more leads, close more deals and make more money (both in good times and in bad). This is all good and fine – but there are a lot of real estate professionals who have heard this story over and over again and have never actually … Read More »

Turning Clients into Lifestyle Communities: Ongoing Communication & Engagement

by Drew Meyers on 10:50 am February 13, 2014

online_community

First, think through what your community members want. News Events Insider knowledge And they want to be connected to great… activities people professional service providers local establishments …all specific to their lifestyle. How do you deliver that? 1. Content / News. If you care deeply about something, you likely read about it in some capacity on a somewhat regular basis. Curate everything (more on that here) related to your lifestyle community inside your Facebook group, and post original thoughts on what you think about those … Read More »

Turning Clients into Lifestyle Communities: Setting it All Up

by Drew Meyers on 6:21 pm February 11, 2014

online_community

So, you are “in” when it comes to building community? You’ve got the tools. Now, the strategy (Note: I’m splitting “strategy into two posts – setup & ongoing communication & engagement. So, now it’ll be a 4 part series)… First things first: define your lifestyle community. That could be equestrian, dirt biking, classic cars, your local sports team (#Seahawks), extreme sports, yoga, surfing, Harly-Davidson’s, wine, modern, or any other lifestyle a large percentage of your clients care deeply about. If your client base isn’t centered around … Read More »

Turning Clients into Lifestyle Communities: The Tools

by Drew Meyers on 6:37 am February 7, 2014

online_community

So, you are “in” when it comes to building community? What do you need to make it happen? The Tools Fortunately, there isn’t a grand expensive toolset you need to implement a solid lifestyle community building strategy. It consists of: A private Facebook group (not a “page”) Email newsletter list & delivery mechanism (mailchimp, constant contact, etc) A community member directory An email address & phone Transportation to meet your community in person on a regular basis Number 3, the member directory, is the only … Read More »

Turning Clients into Lifestyle Communities: Why & How?

by Drew Meyers on 11:07 am February 5, 2014

If you don’t have community, you really have nothing defensible when it comes to lead and client acquisition. If you have great SEO, Google can yank it away. If you get tons of referrals from person X, they can suddenly send them to someone else. If you have one big investor client, they can switch to another agent tomorrow. If you get leads from Zillow or Trulia, they stop the minute you stop paying. You get the point. Community is the only thing no one … Read More »

The Next Big Opportunity: Agent Reviews…and Trust

by Drew Meyers on 6:03 am February 4, 2014

zillow agent reviews

Search is a lost cause (IMHO), at least for the industry. Just like it took outsiders like Zillow & Trulia to overtake Realtor.com, it’ll likely take another outsider to make a serious run at Zillow & Trulia sometime down the line. So, what’s the next opportunity the industry will be fighting to win? Buyers find a listing, and then they need what? An agent. What do consumers really want to know? Who to trust. That’s the reason people largely use a friend or a friend … Read More »

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