by Sean Killian on 6:45 am May 26, 2016
Real estate is changing in many ways and the manner in which potential homebuyers and sellers are researching and addressing their real estate needs is being shaped by the web. Real estate agents need to be ever aware of these trends and how to setup their organizations best to succeed. In this article, we are going to take a look at some of the most important factors that have the ability to dramatically improve your web and search engine visibility. Ensure your website is user … Read More »
by Drew Meyers on 11:24 am May 25, 2016
I touched on agent search last week, but wanted to write a short follow up post digging into the topic further. Zillow has an agent search (Trulia, too), as does Realtor.com. Homethinking is still around, as is AgentHarvest. Another is Agent Findr. Homelight recently raised a new round of capital ($11M). I agree with Greg, that money likely was not invested based on on pure speculation. Does anyone have any data (that you can share) about whether consumers use these agent search tools? What percentage of buyers actually search … Read More »
by Drew Meyers on 1:45 pm May 17, 2016
Lets make the assumption you want your brokerage/franchise to be viewed as the local expert for the areas you serve. (let’s be honest: what agent DOESN’T want to be the local expert?) Lets make the assumption you buy into the long term lead generation concept/strategy I outlined last week. Let’s also assume you have the technology (either via StreetAdvisor, or the money and know-how to build it yourself) to execute the strategy. Assuming all of that is true — how, exactly, would you go about … Read More »
by Drew Meyers on 5:17 pm May 16, 2016
I kid you not, the following was an inbound search term that found Geek Estate today: how to find easy real estate clients using craigslist Really? Are real estate agents really that lazy? If a client is going to pay you thousands of dollars in commission and you just want the easy button, why should they ever choose you? The answer: they shouldn’t.
by Bryn Kaufman on 11:30 am May 10, 2016
First they told everyone to remove all branding from photos, which I agree with, but then they said they will put their branding on every photo. So now every new property photo on my website and thousands of other websites promotes their website. This is a fantastic way to drive a ton of traffic from their member’s websites to their website. The reason they gave was they are trying to track scammers on Craigslist from using the photos, but that is silly because any scammer … Read More »
by Drew Meyers on 12:42 pm May 9, 2016
I think a lot about long term strategic defensibility when evaluating any business (& building my own). The best companies, focus on what they do better than anyone else, that is extremely hard to duplicate — and stay focused on executing on increasing that defensibility. You’ve got to build a moat to protect your castle. In the context of web and mobile assets, without a “moat”, someone will inevitably knock you off. From the real estate franchise perspective, what’s defensible about your lead generation efforts? What’s your moat? We … Read More »
by Drew Meyers on 8:18 am March 19, 2016
This morning I noticed the following search term in our analytics: best times to post real estate ads on craigslist Since I’m not an agent/broker using Craigslist, I obviously don’t have a good answer. Anyone reading have any tips to share based on your own 1st hand experience?
by Ben Kubic on 8:49 am March 3, 2016
As the head of a real estate brokerage, at some point I got onto some Zillow Account Manager’s distribution list. While I gloss over most of the pitch email I receive, today’s made me stop what I was doing and write this post. Here’s the email I got: Besides the obvious copy-and-paste job (If you’re going to use a ridiculously large font, at least make the whole email the same size. And check your spelling/grammar. This is just lazy.), did you notice the line where Zillow … Read More »
by Drew Meyers on 12:01 pm January 14, 2016
I came across Realstir recently, and their “Try Before You Buy” concept/trademark. A blend of Zillow & AirBnB essentially. Thought I’d share a few thoughts… AirBnB and Realtor.com partnered in a very similar fashion in June of last year (see here). That initiative is already shut down / de-prioritized, from what I’ve heard. That begs the question, why? The Realstir website/portal is simply like every other agent/broker IDX, with a “Try Before you Buy” button tacked on. No? See this listing page: http://www.realstir.com/listing-detail-tbyb.php?id=3595568 Startups come down … Read More »
by Drew Meyers on 8:13 am December 29, 2015
Related to the opportunity to find leads via social media — has anyone tried Socedo? I’d be curious to hear whether real estate is a viable use case for their offering.