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Category Archives: Lead Acquisition

Solving the Content Problem in Emerging Markets

by Kyle Wiltshire on 8:27 am December 1, 2014

Of all the challenges in emerging real estate markets, quality content may be the hardest. Without an MLS, brokers and agents have no protection on their listings, so they are hesitant to include specifics such as unit address in fear of their listings being stolen. There is no “one-stop shop” where a listing is created and replicated to various real estate networks. Instead, brokers regularly post (and re-post) the same listing on classified sites. To make matters worse, many brokers and agents aren’t educated in … Read More »

Ownership, and The Death of IDX?

by Drew Meyers on 5:54 am November 27, 2014

I’m not going to write an essay, but I wanted to briefly follow up to Joel’s post, and Matthew’s response about the future of IDX. From Matthew: Agents need to own their success online, not rent it. To do that, they’ll need mobile technology that’s widely available, affordable and easy to build. In short, they’ll need commoditization — and IDX provides a model for how that can happen. I agree — in a perfect world, everyone would own their success online. In all major aspects of life, owning … Read More »

Content Isn’t King Anymore… Distribution is.

by Andrew Gale on 8:26 am September 27, 2014

There was a day where content was king. What happened next was 27million+ content pieces being created and shared everyday. Now content is just flash on your Twitter feed. Let’s leave that phrase in the past. Focused Content Should Always Be a Focus When you create content for the purpose of gaining rankings for a researched keyword, then it can still be relevant and valuable. The key to having these pages though is growing them over time with internal linking, backlinking and always making them … Read More »

Trusted Real Estate Referrals by Location

by Drew Meyers on 11:27 am August 22, 2014


Referrals are pretty much the best lead you can get, since someone is introducing you to a potential client with their stamp of approval/trust. Whether or not you make money from referrals (I know some refuse to monetize that process), virtually every agent desires to find a trusted, qualified agent by location to hand a relocation client off to every now and then. There are dozens, and likely hundreds, of networks, groups, and masterminds in existence to help agents do exactly that, all over the country…and world. Some of those are standalone … Read More »

Are Successful Realtors a Pain?

by Bryn Kaufman on 11:06 am August 7, 2014

I have listened to a lot of webinars where successful realtors are interviewed. I am always looking to understand what makes them successful, so I can apply it to my own business. One constant theme I have noticed from all the Webinars is successful Realtors do a lot of prospecting / cold calling. Cold calling to me is a pain. I don’t particularly like to get calls from sales people interrupting my work or family time, trying to sell me something I really did not … Read More »

NRT to Outflank Zillow / Trulia / with Websites? Hmm…

by Drew Meyers on 6:18 pm August 5, 2014

NRT is going to launch two websites by the end of 2014 – one that will include automated valuations like Zillow Zestimates & IDX, and the other which will put all their local operating company websites under one URL. Sounds like exactly what the portals have been doing for years. Why would a consumer go to either of these websites instead of Zillow, Trulia, or What does NRT plan to offer that is unique? How are they going to gain traffic? Buy it from Google? Surely, they don’t believe simply launching two … Read More »

Must Have Open House App

by David Feldberg on 10:49 am July 14, 2014


Most of us have worked many open houses with sign in sheets and then after the open house go home and add everything to your CRM or spreadsheet so you can make sure to follow up with everyone.  This process stinks.  Typically I try to find a way for technology to help me and sometimes it is more headache then its worth. Not the case with Open Home Pro Basic.  Now priced at $14.99 with no monthly fees the barrier to entry is almost non … Read More »

The “Coming Soon” Brokerage/Franchise Network

by Drew Meyers on 7:24 pm June 22, 2014

While there has been no shortage of debate and discussion regarding Zillow’s new “coming soon” feature, there is one certainty: buyers want a way to find properties not yet on the market. Zillow is the largest real estate site in the United States, by a fairly large margin. And coming soon is pay to play, either by being a Zillow Premiere Agent or by sending a direct feed of listings to them. This is a smart strategy for Zillow, on many fronts and their entry into pre-market listings will … Read More »

The Next Major Consumer Win in Real Estate

by Drew Meyers on 6:37 pm June 17, 2014


You may remember, Zillow’s early positioning: Find the value of any home, without giving up your contact information (or some close iteration of that). Every home owner, buyer and seller wanted to know what houses are worth. But they most certainly were not willing to give up their contact details to a real estate agent to find out. Yet, in 2006, that’s precisely the only way they could get an estimate for the value of a home. Until Zillow unlocked that data previously only available to real … Read More »

Real Estate CRMs and Lead Management: Where Is The Integration Automation?

by Sam DeBord on 9:36 am April 15, 2014


I’ve been reviewing dozens of CRMs over the past year for projects within my own team as well as others’ businesses. The majority of these discussions include a fairly simple question: Will this CRM automatically import/update itself with the leads I get from various sources? Traditional CRMs are great for managing your “customers”, which is what they were designed for. It’s striking how many haven’t gotten past that point, though. Most real estate agents and teams that I know are generating leads through their own … Read More »

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