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Category Archives: Lead Acquisition

Teams, Leads, and the Long Term

by Drew Meyers on 2:16 pm January 6, 2017

Lead generation offers for real estate agents

Brian mentioned a theme I’ve been thinking about: I also wonder if the very efficiency that makes teams work right now is also a long-term weakness. The rainmaker/buyer agent/TC pod fueled by online leads captured, scored, routed, incubated and dripped upon can be a lean, mean machine. A machine that could be replaced. It strikes me that the old-school top producer — a referral-driven creature dependent on a smile more than systems — may be more enduring in an age where artificial intelligence and machine … Read More »

Vendor Review – Sierra Interactive

by Mike McGee on 9:35 am December 20, 2016

intown-elite-homepage

In my previous post I mentioned I had found a new website/IDX vendor and promised to tell you who it was in an upcoming review post. Well, that time has finally come. The vendor I chose for our Intown Atlanta real estate website is Sierra Interactive and below is a video overview. I’m sure I didn’t cover everything in the video, so feel free to ask questions in the comments. I’ll answer what I can, but if you want to get specifics straight from the horse’s mouth, contact … Read More »

REDX for Lead Prospecting?

by Drew Meyers on 10:00 am November 18, 2016

theredx

Has anyone heard about — or used — REDX for prospecting leads?

Local Real Estate Marketing Tips

by Ryan Gullett on 4:20 pm November 17, 2016

Real Estate Marketing Tips

Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done a good job covering CRM’s and database tools. How do you fill those systems with good quality leads? You get local! I think lots of agents are missing out on a very valuable gold mine of leads. The Real Estate Agent … Read More »

Anyone Using Zapier?

by Drew Meyers on 2:29 pm November 9, 2016

zapier-screenshot

I’m testing a “Zap” that automatically submits information from Gravity forms into Pipedrive (which I’m currently evaluating as a potential CRM for 360modern.com) as a deal in our pipeline. There are all sorts of integrations supported, from Gmail to GitHub to Stripe. Is anyone else using Zapier? If so, what integrations (aka Zaps) are you using?

How Realtors Can Improve Their Search Engine Rankings

by Sean Killian on 6:45 am May 26, 2016

SEO_For_Realtors

Real estate is changing in many ways and the manner in which potential homebuyers and sellers are researching and addressing their real estate needs is being shaped by the web. Real estate agents need to be ever aware of these trends and how to setup their organizations best to succeed. In this article, we are going to take a look at some of the most important factors that have the ability to dramatically improve your web and search engine visibility. Ensure your website is user … Read More »

Agent Search & (Lack of?) Consumer Adoption

by Drew Meyers on 11:24 am May 25, 2016

agent-search-avatar

I touched on agent search last week, but wanted to write a short follow up post digging into the topic further. Zillow has an agent search (Trulia, too), as does Realtor.com. Homethinking is still around, as is AgentHarvest. Another is Agent Findr. Homelight recently raised a new round of capital ($11M). I agree with Greg, that money likely was not invested based on on pure speculation. Does anyone have any data (that you can share) about whether consumers use these agent search tools? What percentage of buyers actually search … Read More »

How to Build Local Expertise With the Help of Your Clients

by Drew Meyers on 1:45 pm May 17, 2016

wallingford review

Lets make the assumption you want your brokerage/franchise to be viewed as the local expert for the areas you serve. (let’s be honest: what agent DOESN’T want to be the local expert?) Lets make the assumption you buy into the long term lead generation concept/strategy I outlined last week. Let’s also assume you have the technology (either via StreetAdvisor, or the money and know-how to build it yourself) to execute the strategy. Assuming all of that is true — how, exactly, would you go about … Read More »

Where to Find “Easy Clients”. Sigh

by Drew Meyers on 5:17 pm May 16, 2016

craigslist-logo

I kid you not, the following was an inbound search term that found Geek Estate today: how to find easy real estate clients using craigslist Really? Are real estate agents really that lazy? If a client is going to pay you thousands of dollars in commission and you just want the easy button, why should they ever choose you? The answer: they shouldn’t.

My toughest competitor is the local Board of Realtors

by Bryn Kaufman on 11:30 am May 10, 2016

realtor-nar-logo

First they told everyone to remove all branding from photos, which I agree with, but then they said they will put their branding on every photo. So now every new property photo on my website and thousands of other websites promotes their website. This is a fantastic way to drive a ton of traffic from their member’s websites to their website. The reason they gave was they are trying to track scammers on Craigslist from using the photos, but that is silly because any scammer … Read More »

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