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Category Archives: Lead Acquisition

Cost Per Click, by Geography?

by Drew Meyers on 8:00 am June 26, 2015

For those doing search engine marketing, I’m curious — what are you paying for targeted traffic to your website? Please leave a rough ballpark dollar amount in the comments, along with the geographic area you do business in. If you’re willing to share the source of where you purchase that traffic from, that would be an added bonus. Appreciate any help you can offer satisfying my curiosity.

The Placester Play is…Marketing Plays

by Drew Meyers on 8:16 am June 16, 2015

As I’ve said before, selling $10 agent websites isn’t a business that’s going to make much money, and certainly  not generate a 10x return for investors. I just took a look at Placester’s site again (after reading Greg’s post), and saw the “marketing solutions” section highlighting Marketing Plays: Paid lead/traffic acquisition; a fairly proven way to make money. Seems Placester is simply the next iteration of Market Leader with modern technology? With Market Leader up for sale, makes sense they would go after their clients now.

PlanWiseConnect – Agent/Broker Distributed Browser Extension

by Drew Meyers on 11:01 am March 11, 2015

PlanwiseConnect is a browser extension that hovers at the bottom while your clients browse any of the major portals, allowing them an easy way to ask you questions without leaving their screen. Yeah, I don’t think the big portals are going to like this very much since it’ll make it less likely that buyers will contact an agent on the site (yes, I realize buyers will have to be given this extension ahead of time by an agent/broker). You can bet savvy agents and brokers … Read More »

NRT’s Flank…is a Flunk

by Drew Meyers on 11:49 pm February 24, 2015

Homesforsale.com

NRT threw some money at the portal space, with the launch of Homesforsale.com. When I question whether brokerages / franchises have the chops to compete with the big portals (see here), this “portal” is exactly what I mean (in less than 3 minutes of looking)… Not responsive – doesn’t work on mobile. Took 5-10 seconds for the home page to load on my desktop An iframe for local info. See –> http://www.homesforsale.com/pages/local-info ZERO unique content [Update 3/1: There is a iOS version of the site when … Read More »

Incentives for the Broker Public Portal

by Drew Meyers on 1:10 pm February 20, 2015

A new detail about the Broker Public Portal, from Rob’s conversation with Victor Lund: …the thinking behind the BPP corporate structure is that it will be structured more-or-less as a non-profit. Shares in the company cannot be sold, and no dividends will ever be paid. Should a company leave the BPP, and it has shares, it surrenders them back to the company without compensation. A non-profit? Really? Can you think of a single non profit entity that has managed to compete at massive scale online? (in an … Read More »

A Follow Up Related to the National Broker Public Portal

by Drew Meyers on 6:01 pm February 13, 2015

A couple months ago, I wrote a few thoughts about the National Broker Public Portal project. As a result of seeing Rob’s recent post, I noticed there are a few updates to share, such as the new website (brokerpublicportal.com) and they are in fact moving forward with raising $250,000 in funds to start. There’s a summary of the timeline and rough allocation of funds here. One slide I want to call attention to: Raise $250,000 from Brokers and MLS’ to form corporation and build business plan and … Read More »

CPM vs. CPC

by Bryn Kaufman on 10:02 pm February 3, 2015

Here is an example of why newspapers are having a hard time vs. Google. My local paper charges $50 CPM, which is $50 per thousand impressions, for a banner ad near the top of their homepage. Keep in mind this banner is not targeted to Real Estate buyers and sellers, it is just shown to anyone who wants to read the paper. Google on the other hand charges me an average of .21 CPC, or Cost Per Click, and they show my display ad on … Read More »

Solving the Content Problem in Emerging Markets

by Kyle Wiltshire on 8:27 am December 1, 2014

Of all the challenges in emerging real estate markets, quality content may be the hardest. Without an MLS, brokers and agents have no protection on their listings, so they are hesitant to include specifics such as unit address in fear of their listings being stolen. There is no “one-stop shop” where a listing is created and replicated to various real estate networks. Instead, brokers regularly post (and re-post) the same listing on classified sites. To make matters worse, many brokers and agents aren’t educated in … Read More »

Ownership, and The Death of IDX?

by Drew Meyers on 5:54 am November 27, 2014

I’m not going to write an essay, but I wanted to briefly follow up to Joel’s post, and Matthew’s response about the future of IDX. From Matthew: Agents need to own their success online, not rent it. To do that, they’ll need mobile technology that’s widely available, affordable and easy to build. In short, they’ll need commoditization — and IDX provides a model for how that can happen. I agree — in a perfect world, everyone would own their success online. In all major aspects of life, owning … Read More »

Content Isn’t King Anymore… Distribution is.

by Andrew Gale on 8:26 am September 27, 2014

There was a day where content was king. What happened next was 27million+ content pieces being created and shared everyday. Now content is just flash on your Twitter feed. Let’s leave that phrase in the past. Focused Content Should Always Be a Focus When you create content for the purpose of gaining rankings for a researched keyword, then it can still be relevant and valuable. The key to having these pages though is growing them over time with internal linking, backlinking and always making them … Read More »

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