by Drew Meyers on 12:23 am March 8, 2017
Anil Dash wrote a post on Medium I’d highly recommend reading. Tech and the Fake Market tactic. Graphic via https://www.propublica.org Is there a fake market in real estate agent selection? That first requires understanding what constitutes a fake market: Consumers can’t trust the information they’re being provided to make a purchasing decision. A single opaque algorithm defines which buyers are matched with which sellers. Sellers have no control over their own pricing or profit margins. Regulators see the genuine short-term consumer benefit but don’t realize the long-term harms that … Read More »
by Drew Meyers on 1:21 pm February 10, 2017
There’s a lot of talk about AI and bots. Much of it centered around increased conversion and acquisition. Cool tech for the sake of tech is great. But that doesn’t make it a business, nor does it make it a product consumers want (or need) to use. What problem is AI/bot X solving for buyers and sellers? Is the solution/experience 10x as good as the present one? It seems focusing on segments of the real estate industry where frequency of transactions are much, much higher — investing, rentals, home builders, etc … Read More »
by Drew Meyers on 1:39 pm February 9, 2017
I came across 10 min realty this morning. Request a showing, instantly. Sounds like another CurbCall. The big questions: How will buyers hear about the app? How do you get enough liquidity of agents in a given area to deliver showings in real time? What type of agents will agree to be on-call? I’d love thoughts from the 10 min realty team on the discussion here.
by Drew Meyers on 10:53 am February 1, 2017
Some of you may have heard that the W&R Studios team put out another product at Inman. Cloud Attract. Attract buyers and sellers with beautiful landing pages that automatically respond with a home valuation, CMA, or listing alerts. A demo video: Love the simplicity of what I see. I view it as an extremely smart product investment as a complimentary offering to their existing suite of products. The next step — Pay per Click on top of these landing pages. Are there any individual freelancers … Read More »
by Sam DeBord on 11:04 am January 23, 2017
I’ve been seeing a lot of questions about the direction and makeup of the Broker Public Portal and its relationship with Homesnap. I have no direct influence or investment in either group, but plenty of interest. Let’s clear the table first—some of these questions come from a great post/discussion earlier here on GeekEstate, others I’ve heard out in the field. Unofficial answers about the Broker Public Portal and Homesnap (caveat emptor): Why? Brokers want a national search experience for consumers in which the brokers control … Read More »
by Drew Meyers on 2:16 pm January 6, 2017
Brian mentioned a theme I’ve been thinking about: I also wonder if the very efficiency that makes teams work right now is also a long-term weakness. The rainmaker/buyer agent/TC pod fueled by online leads captured, scored, routed, incubated and dripped upon can be a lean, mean machine. A machine that could be replaced. It strikes me that the old-school top producer — a referral-driven creature dependent on a smile more than systems — may be more enduring in an age where artificial intelligence and machine … Read More »
by Mike McGee on 9:35 am December 20, 2016
In my previous post I mentioned I had found a new website/IDX vendor and promised to tell you who it was in an upcoming review post. Well, that time has finally come. The vendor I chose for our Intown Atlanta real estate website is Sierra Interactive and below is a video overview. I’m sure I didn’t cover everything in the video, so feel free to ask questions in the comments. I’ll answer what I can, but if you want to get specifics straight from the horse’s mouth, contact … Read More »
by Drew Meyers on 10:00 am November 18, 2016
Has anyone heard about — or used — REDX for prospecting leads?
by Ryan Gullett on 4:20 pm November 17, 2016
Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done a good job covering CRM’s and database tools. How do you fill those systems with good quality leads? You get local! I think lots of agents are missing out on a very valuable gold mine of leads. The Real Estate Agent … Read More »
by Drew Meyers on 2:29 pm November 9, 2016
I’m testing a “Zap” that automatically submits information from Gravity forms into Pipedrive (which I’m currently evaluating as a potential CRM for 360modern.com) as a deal in our pipeline. There are all sorts of integrations supported, from Gmail to GitHub to Stripe. Is anyone else using Zapier? If so, what integrations (aka Zaps) are you using?