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Category Archives: Listings Syndication

NAR Doubling Down on Upstream. Why?

by Drew Meyers on 11:01 am May 22, 2017

NAR is putting another $9 into Upstream. There was a comment thread in Inman’s Facebook group this weekend discussing the news and strategy behind it. I must admit, I still don’t really get it — at least not to the tune of $9 million in backing. Couldn’t existing MLS vendors such as Flex or Rapattoni, or even Bridge Interactive Group, tackle this issue at a much, much more affordable price point — and in a fraction of the time? Those with more knowledge than me, would love to … Read More »

Trestle, and a Crowded MLS Data Syndication Space

by Drew Meyers on 8:41 pm March 16, 2017

I came across CoreLogic’s Trestle offering today as a result of listening to the latest Listing Bits podcast with Kevin Greene. (All Listing Bits episodes on iTunes here). What exactly is Trestle? The ultimate listing data management and property information tool for brokers, technology providers, and multiple listing organizations. The way I understand it is it’s a platform for vendors to more seamlessly access MLS data feeds plus the ability to pay fees from one location. The goal is to alleviate the headache with launching … Read More »

Homesnap + Broker Public Portal: The Unofficial Why and How (and the case for more PR)

by Sam DeBord on 11:04 am January 23, 2017

Homesnap and Broker Public Portal

I’ve been seeing a lot of questions about the direction and makeup of the Broker Public Portal and its relationship with Homesnap. I have no direct influence or investment in either group, but plenty of interest. Let’s clear the table first—some of these questions come from a great post/discussion earlier here on GeekEstate, others I’ve heard out in the field. Unofficial answers about the Broker Public Portal and Homesnap (caveat emptor): Why? Brokers want a national search experience for consumers in which the brokers control … Read More »

The Smart Squeeze Strategy of Zillow’s Premier Agent Summits

by Sam DeBord on 5:00 am February 29, 2016

Zillow Premier Agent Summit

I went to Zillow’s Premier Agent Summit in Seattle this week. It was a focused and well-run event, one that smartly ties in with the company’s current strategy of developing uber-Zillow-agents as its core following and revenue stream. I’ll get back to that in a second, but I know that a few of you are shaking your heads in disbelief after that first paragraph. I have a reputation in certain circles as being “anti-Zillow”. I’m unapologetically quick to criticize the company when they don’t play … Read More »

Expedia-Orbitz Gets Final Approval

by Drew Meyers on 5:58 am September 17, 2015

I’ve wondered whether real estate will follow travel on this exact path. Tnooz is reporting that the Expedia-Orbitz acquisition finally received regulatory approval. How long until Broker Public Portal eventually gets purchased by Zillow (or whoever #1 in the market is a few years from now)?

A Few Thoughts on Upstream

by Drew Meyers on 9:47 am August 21, 2015

I’m somewhat surprised I haven’t written anything about Project Upstream yet (though Bryn has). Rob has written about the topic numerous times recently (see here and here) which got me thinking about broker listing data, and the future of the MLS. I actually mostly agree with Rob’s vision and thinking of a modular system where brokers control their listing data, and can easily grant access (or revoke it) to any vendor/partner. That said, I’m not sure the path to get there, since the only way that world exists if … Read More »

What Would Happen If the Industry Yanked All Their Listings?

by Drew Meyers on 4:08 pm July 25, 2015

There are some proponents for the entire industry ceasing syndication entirely (specifically to Zillow). The thinking is generally “with no listings, Zillow would become irrelevant and lose all their traffic, all that traffic would frequent agent/broker websites, and the result would be cheaper leads/clients”. So, what would happen if the industry as a whole stopped syndicating listings? In short, absolutely nothing when it comes to the cost to acquire/reach buyer and seller leads/clients. If buyers went to Zillow, and realized not all listings were represented – they would turn … Read More »

Search, Discovery, and Marketing…and Listings

by Drew Meyers on 10:12 pm June 24, 2015

Earlier today, Benedict Evans wrote on the topic of Search, Discovery, and Marketing. Particularly if you are a broker or franchises who thinks constantly about syndication & marketing your firm’s listings, you should read it. I wanted to pull this quote out: where do you want to be hard to find? Do you want to be one of a million listings in Google or the app stores, or do you want to be one of ten or 100 listings in a carefully curated selection – but where that … Read More »

For Brokerage Profits, Syndication is an Inefficient Stepchild to IDX

by Sam DeBord on 3:49 pm April 14, 2015

IDX is not Syndication

(Note: This post is about industry-wide brokerage profitability in an IDX scenario vs a syndication scenario.  It’s  not about an individual broker’s profits or decision to use IDX/syndication.)   We’re hearing more often that IDX and listing syndication are essentially the same (via Rob).  From a consumer advertising perspective, that argument may make sense.  From a broker-centric profit mindset, it’s far from the truth. Our company shares our listings with brokers via IDX and with portals via syndication.  It makes sense based on our clients’ requests, but to … Read More »

Why was there no vote about giving our listings to Zillow?

by Bryn Kaufman on 10:19 am April 12, 2015

My local Board of Realtors is now sending all listings directly to Zillow, and neither the Board members, nor the Directors, voted on it. If your Board voted or took a poll on the syndication issue, please let us know in the comments. Who we distribute our listings to is an important issue, and as the local Board of Realtors supposedly represents us, they should vote or take a poll on important issues like this. The funny thing with my Board is, they just polled … Read More »

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