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Category Archives: Listings Syndication

The Quest for IDX Policy Revision, and Redfin’s Advantage

by Drew Meyers on 9:30 am September 23, 2017

Earlier this week, I saw Victor Lund’s post about Glenn Kelmans’s call for IDX policy revisions requiring link backs to the broker. My first reaction was: this is a brilliant initiative/strategy. For Redfin. Not for the industry. I planned to write a blog post. Then, I realized Rob pretty much wrote everything I was going to say. Kelman — and Redfin — KNOW they can, and will, annihilate every other broker/franchise in the SEO department. They are already doing it. The suggested IDX change will … Read More »

Zillow Group Acquires New Home Feed, and a Quick Update on Syndication

by Drew Meyers on 9:30 am September 13, 2017

You may have seen the news that Zillow Group acquired New Home Feed, which does syndication for new construction. Makes strategic sense for Zillow Group to get a bigger foothold in new construction syndication. Listing Syndication Landscape Update You may remember my prediction on the listing syndication landscape I wrote in 2015. Since then, Zillow Group has bought Bridge Interactive. They’ve combined it with Retsly. Bridge partnered with Black Knight. Realtor.com has done…nothing? What is the next move, and who is making it?

REX – A Free Global Listing Network

by Drew Meyers on 10:04 am June 16, 2017

I was made aware of REX this week. It’s a decentralized listing marketplace, which includes a token currency. Why is it being created? According to them: IT’S 2017, AND CONSUMERS HAVE SPOKEN Traditional methods used to buy and sell real estate have failed to keep pace with public expectations and advances in technology. Participants in the property game are forced to deal with online listing services that charge excessive fees and subject visitors to intrusive advertising. These Multiple Listing Services monopolise the market. They dictate … Read More »

NAR Doubling Down on Upstream. Why?

by Drew Meyers on 11:01 am May 22, 2017

NAR is putting another $9 into Upstream. There was a comment thread in Inman’s Facebook group this weekend discussing the news and strategy behind it. I must admit, I still don’t really get it — at least not to the tune of $9 million in backing. Couldn’t existing MLS vendors such as Flex or Rapattoni, or even Bridge Interactive Group, tackle this issue at a much, much more affordable price point — and in a fraction of the time? Those with more knowledge than me, would love to … Read More »

Trestle, and a Crowded MLS Data Syndication Space

by Drew Meyers on 8:41 pm March 16, 2017

I came across CoreLogic’s Trestle offering today as a result of listening to the latest Listing Bits podcast with Kevin Greene. (All Listing Bits episodes on iTunes here). What exactly is Trestle? The ultimate listing data management and property information tool for brokers, technology providers, and multiple listing organizations. The way I understand it is it’s a platform for vendors to more seamlessly access MLS data feeds plus the ability to pay fees from one location. The goal is to alleviate the headache with launching … Read More »

Homesnap + Broker Public Portal: The Unofficial Why and How (and the case for more PR)

by Sam DeBord on 11:04 am January 23, 2017

Homesnap and Broker Public Portal

I’ve been seeing a lot of questions about the direction and makeup of the Broker Public Portal and its relationship with Homesnap. I have no direct influence or investment in either group, but plenty of interest. Let’s clear the table first—some of these questions come from a great post/discussion earlier here on GeekEstate, others I’ve heard out in the field. Unofficial answers about the Broker Public Portal and Homesnap (caveat emptor): Why? Brokers want a national search experience for consumers in which the brokers control … Read More »

The Smart Squeeze Strategy of Zillow’s Premier Agent Summits

by Sam DeBord on 5:00 am February 29, 2016

Zillow Premier Agent Summit

I went to Zillow’s Premier Agent Summit in Seattle this week. It was a focused and well-run event, one that smartly ties in with the company’s current strategy of developing uber-Zillow-agents as its core following and revenue stream. I’ll get back to that in a second, but I know that a few of you are shaking your heads in disbelief after that first paragraph. I have a reputation in certain circles as being “anti-Zillow”. I’m unapologetically quick to criticize the company when they don’t play … Read More »

Expedia-Orbitz Gets Final Approval

by Drew Meyers on 5:58 am September 17, 2015

I’ve wondered whether real estate will follow travel on this exact path. Tnooz is reporting that the Expedia-Orbitz acquisition finally received regulatory approval. How long until Broker Public Portal eventually gets purchased by Zillow (or whoever #1 in the market is a few years from now)?

A Few Thoughts on Upstream

by Drew Meyers on 9:47 am August 21, 2015

I’m somewhat surprised I haven’t written anything about Project Upstream yet (though Bryn has). Rob has written about the topic numerous times recently (see here and here) which got me thinking about broker listing data, and the future of the MLS. I actually mostly agree with Rob’s vision and thinking of a modular system where brokers control their listing data, and can easily grant access (or revoke it) to any vendor/partner. That said, I’m not sure the path to get there, since the only way that world exists if … Read More »

What Would Happen If the Industry Yanked All Their Listings?

by Drew Meyers on 4:08 pm July 25, 2015

There are some proponents for the entire industry ceasing syndication entirely (specifically to Zillow). The thinking is generally “with no listings, Zillow would become irrelevant and lose all their traffic, all that traffic would frequent agent/broker websites, and the result would be cheaper leads/clients”. So, what would happen if the industry as a whole stopped syndicating listings? In short, absolutely nothing when it comes to the cost to acquire/reach buyer and seller leads/clients. If buyers went to Zillow, and realized not all listings were represented – they would turn … Read More »

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