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Category Archives: Marketing

Email Updates Moved to MailChimp — For Good This Time

by Drew Meyers on 2:49 pm October 18, 2017

We’re trying the switch from Feedburner to Mailchimp again for email updates (see our 2016 try). If you’d like to subscribe / unsubscribe — or change from daily to weekly updates — you may use the following link: As of today, I’ve shut off Feedburner’s email updates. Questions? Concerns? Shoot me an email at drew at geekestatelabs dot com Adds VR

by Drew Meyers on 11:51 am September 25, 2017

In March, I said I think we’re early in VR adoption. I still believe that. Torontorentals has added 3d virtual tours to their website. I certainly do think searching rentals are a better initial use for VR than buying a home. Another plus to that use case is consumers are younger — meaning, less likely to be weirded out by VR headsets.   Some marketing advice: I wouldn’t focus the ad on a visual of a person sitting on the floor feeling invisible walls, counters, … Read More »

The Quest for IDX Policy Revision, and Redfin’s Advantage

by Drew Meyers on 9:30 am September 23, 2017

Earlier this week, I saw Victor Lund’s post about Glenn Kelmans’s call for IDX policy revisions requiring link backs to the broker. My first reaction was: this is a brilliant initiative/strategy. For Redfin. Not for the industry. I planned to write a blog post. Then, I realized Rob pretty much wrote everything I was going to say. Kelman — and Redfin — KNOW they can, and will, annihilate every other broker/franchise in the SEO department. They are already doing it. The suggested IDX change will … Read More »

Zillow Group Acquires New Home Feed, and a Quick Update on Syndication

by Drew Meyers on 9:30 am September 13, 2017

You may have seen the news that Zillow Group acquired New Home Feed, which does syndication for new construction. Makes strategic sense for Zillow Group to get a bigger foothold in new construction syndication. Listing Syndication Landscape Update You may remember my prediction on the listing syndication landscape I wrote in 2015. Since then, Zillow Group has bought Bridge Interactive. They’ve combined it with Retsly. Bridge partnered with Black Knight. has done…nothing? What is the next move, and who is making it?

The “Amazon” Real Estate Agent

by Drew Meyers on 9:00 am September 7, 2017

Those of you in Seattle may have seen the article in the Seattle Times last weekend. Amazon occupies 19% of the prime commercial real estate in the entire city. They are hiring 400 people a week. That pace is simply mind blowing to think about. This city really is becoming Amazonville — and they are planning a HQ2 somewhere else. Maybe they will become a real estate portal. There is seemingly no industry they don’t want to conquer. Hell, they are even becoming a bank. Forget the … Read More »

How to Differentiate: Is Data the Answer?

by Drew Meyers on 12:54 pm September 4, 2017

I noticed this ad from Black Knight over on Inman today: The “Differentiation Begins with Data” caught my attention. The thing is, I’m not so sure that’s a true statement. I happen to believe the way to differentiate is more simplicity, and less data. What do you think is the key to differentiation?

Homelight Gets Another $40 Million in Funding

by Drew Meyers on 3:08 pm August 15, 2017

$40 million in fresh funding is an indicator the HomeLight tv ads I wrote about earlier this year were an indicator something is working. I’d be curious to know what their cost of customer acquisition is for the big 500% growth number cited in the TechCrunch article. If anyone has any intel to share, I’d love to hear it (privately or publicly in the comments). If you’re an agent or broker who receives leads from HomeLight, would love to know if they are high quality with … Read More »

Distribution Options for Your Real Estate Startup in 2017?

by Drew Meyers on 9:30 am

It’s safe to say virtually every single real estate technology product is plagued by distribution challenges in 2017. Some of you may have seen the news that Cloud CMA and Tom Ferry teamed up…see details here: Having the most prolific speaker in the industry promote your product is obviously no small feat, even for Cloud CMA. Unfortunately — not every startup has an industry vet with 25 years of experience & relationships (aka Greg Robertson) at their helm. In fact, virtually none of them do. For the normal … Read More »

myAVM for Millennials

by Drew Meyers on 9:00 am August 2, 2017

Onboard Informatics has been working on a new AVM brand that was announced today — myAVM. My question is the same one I have about — do millennials really need their own AVM? I get that brokerages and agent want to integrate a white label AVM on their own websites — but if that’s the case, why bother with a “consumer brand” like myavm? Or, perhaps I’m not understanding something about the product and strategy behind it.

ERA Express Sell…

by Drew Meyers on 9:45 am July 19, 2017

Looks like brokerages/franchises are going down the instant offers path in order to help their agents win more listings (as I guessed). ERA is joining the mix (Inman coverage here) that includes Zillow, Redfin, Opendoor, Easyknock, and OfferPad (and others). PS: I found the following video from September of 2016, so this concept has been in the works for a long time.

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