by Drew Meyers on 9:00 am August 2, 2017
Onboard Informatics has been working on a new AVM brand that was announced today — myAVM. My question is the same one I have about RealEstate.com — do millennials really need their own AVM? I get that brokerages and agent want to integrate a white label AVM on their own websites — but if that’s the case, why bother with a “consumer brand” like myavm? Or, perhaps I’m not understanding something about the product and strategy behind it.
by Drew Meyers on 9:45 am July 19, 2017
Looks like brokerages/franchises are going down the instant offers path in order to help their agents win more listings (as I guessed). ERA is joining the mix (Inman coverage here) that includes Zillow, Redfin, Opendoor, Easyknock, and OfferPad (and others). PS: I found the following video from September of 2016, so this concept has been in the works for a long time.
by Drew Meyers on 11:30 am July 18, 2017
You may have seen the news that Nextdoor is releasing a new feature allowing agents to advertise themselves and their properties on the Nextdoor website (Inman coverage). I think they’ll learn what we learned at Zillow early on: self serve for agents doesn’t really work. (maybe, 10 years later, that’s changed) What if Zillow Premiere Agent also included automatically featuring one’s listings on Nextdoor? One could argue Nextdoor would generate more revenue from agents IF they partnered with a company with an existing national sales team — … Read More »
by Drew Meyers on 3:16 pm July 17, 2017
I spent some time looking at TruePad, a real estate portal only available in Chicago (Inman coverage here). “Find the best valued homes”. I like it. Unlike the majority of approaches I see (aka search for home in city X), that actually seems like a differentiated value proposition buyers will care about. I’ve long been a fan of using agent data in portals; the challenge is incentives. How do you incentivize agents to provide the data? Additional exposure, leads, or forced data collection/insights via a Redfin-like brokerage … Read More »
by Drew Meyers on 6:10 pm July 12, 2017
Amazon supposedly has their sights on real estate (via HousingWire). From a brand perspective, how far away is Amazon from being thought of as the “place to go to find a local contractor”? Really far. How far away are they from being thought of as the “place to find a service professional” (used once every 7 years)? Really really really damn far. How about we call this what it is? A small test. A shiny object the press wants to talk about with the recent … Read More »
by Drew Meyers on 9:30 am July 11, 2017
NAR has a few new commercials focused on home ownership (see here to watch the videos and here for Inman coverage) . After watching the commercials, I still wonder… What exactly does being a Realtor mean? Why do I need a Realtor to own a home? PS: Last I checked, the whole point of advertisements was ensure as many people as possible are exposed to the brand — yet, when I tried to embed the videos here (to a new audience, for free), I got the … Read More »
by Drew Meyers on 9:30 am June 30, 2017
The Evergrey & their technology arm Whereby.us are building a “better way to local“. I’m a fan (see prior writing here). They believe, and invest, in community. Proof: an event overview from November: Are you committed to community and local? Particularly if you’re in Seattle where Evergrey is focused, I’d encourage you to invest in their fundraising round. Want to invest (you have to be accredited, and have a minimum of $500)? Further details are here.
by Eric Boyenga on 9:30 am June 29, 2017
Below are five key points for making sure your online first impression lasts longer than your most recent Snapchat. Reviews: These days, almost everyone does their research online. Anything from movies, restaurants, Uber drivers to real estate agents, is rated and reviewed by everyone. Word of mouth isn’t what it used to be, and more people are turning towards online reviews for a first, second, and ultimately the last opinion so ensuring your online presence is positive as a Realtor is crucial. They don’t all have … Read More »
by Drew Meyers on 10:49 pm June 25, 2017
You probably heard the news about the acquisition of Whole Foods by Amazon ($13.7 billion). It’s a big deal — Amazon just secured their biggest and best customer for their grocery services. Honestly, Amazon’s strategy and execution are beyond comprehension. For the curious, there’s some great analysis of the acquisition by Ben Gilbert and David Rosenthal on the latest edition of the Acquired podcast. Enough about Whole Foods. What I really wanted to speculate on is…. what would an Amazon strategy look like, were they in the shoes … Read More »
by Drew Meyers on 3:40 pm June 21, 2017
Have a look at the latest Evergrey video, showcasing a few of the many transplants to recently move to Seattle… We asked Seattle transplants: Why Seattle? What do Seattle newcomers really think about the city? We asked a group of transplants and heard some fascinating — and challenging — stories. Friends with someone new in town? Tag them in the thread! Did you move to Seattle within the last two years? Tell us: What’s something that’s surprised you about the city so far? Check out … Read More »