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Category Archives: IDX

What You Need to Know: VOWs & the Expiration of the Decree Consent

by Drew Meyers on 5:08 pm December 5, 2017

What do agents and brokers need to know about Virtual Office Websites, following the news of the upcoming expiration of the NAR-DOJ agreement from 2008? We covered the topic here, but thought a follow up was in order with the 3 core things you should know. First, know that you are entitled to ALL the data, outside of IDX rules. Did you know you CAN mingle MLS listings with FSBO’s, IF you’re operating as a VOW? Second, Your MLS cannot penalize you for your business model. Regardless of … Read More »

FBS acquires Solid Earth’s Spring software platform

by Michael Price on 9:46 am December 4, 2017

FBS, the creators of the industry-leading Flexmls® System and Spark Platform, announced today the acquisition of Solid Earth’s Spring software platform along with the hiring of the Spring team. Combining the Spring® Portal, the Spark® API, and the Flexmls® System establishes a completely new, powerful platform that puts MLSs, brokers, and agents in full control of their data and brand to clearly to beautifully showcase their unique value propositions to their client-bases on both web and mobile platforms. Earlier this year FBS and Solid Earth created a partnership that put the power … Read More »

IDX Companies Beware (with a Hint from Zillow Group)

by Drew Meyers on 8:30 am November 8, 2017

[Update: I totally spaced and forgot Market Leader bought Diverse Solutions. My bad.] I visited Zillow Group’s investor relations page because I wanted to listen in on yesterday’s earnings call (you can see results of Q3 here). [text in the next few paragraphs below is irrelevant given Diverse is owned by Market Leader] As I was scrolling down the page, I noticed a specific company missing from their “Business Brands” section. Bridge Interactive, dotloop, and Mortech. The company missing? None other than Zillow’s IDX company, Diverse Solutions. There has … Read More »

“Make IDX Great Again”? Redfin, SEO, and the Broker/Portal Battlefield

by Sam DeBord on 11:23 am September 29, 2017

There’s a proposal for NAR to change IDX policy to include a link back to a listing brokerage’s website within every IDX listing display. This has been suggested and supported by Redfin’s Glenn Kelman and WAV Group’s Victor Lund. References: Geekestate by Drew Meyers Notorious by Rob Hahn WAV Group by Victor Lund I’m a member of the advisory board that vets these kinds of proposals and potentially moves them on to the MLS Policy committee at NAR. So, while I won’t take a position on … Read More »

The Quest for IDX Policy Revision, and Redfin’s Advantage

by Drew Meyers on 9:30 am September 23, 2017

Earlier this week, I saw Victor Lund’s post about Glenn Kelmans’s call for IDX policy revisions requiring link backs to the broker. My first reaction was: this is a brilliant initiative/strategy. For Redfin. Not for the industry. I planned to write a blog post. Then, I realized Rob pretty much wrote everything I was going to say. Kelman — and Redfin — KNOW they can, and will, annihilate every other broker/franchise in the SEO department. They are already doing it. The suggested IDX change will … Read More »

RealScout Making All the Right Moves

by Drew Meyers on 5:55 pm August 24, 2017

I’m extremely impressed with what I’ve seen from RealScout. Some of you may have watched the interview with Bob Goldberg, conducted by RealScout’s CEO, Andrew Flachner (see his founder interview from 2014 here). If not, head over to Facebook and watch it here. The fact Andrew and new NAR CEO, Bob Goldberg, spent an hour talking is a very, very good sign for RealScout. The fact that the conversation was published is an even better sign for the company. I still believe IDX and real estate … Read More »

Which IDX Vendors Include Sold Data?

by Drew Meyers on 9:30 am May 30, 2017

Jim Klinge in San Diego (klingerealty.com) asked me a question I’d like to pose to the Geek Estate community: I’m looking for an IDX solution that includes solds. We signed up with Boomtown to help facilitate our Zillow leads . It works as advertised – we can watch what listings our buyers are looking at. But when it comes time to discuss comps/value, I then have to send them links to other websites because klingerealty.com doesn’t have solds. We have had luck in getting them to … Read More »

Placester and Free Websites for all Realtors

by Drew Meyers on 9:30 am May 26, 2017

I wrote about Placester in 2014. At the time, they were charging Realtors $5 a month to compete with Zillow’s $10 a month websites. Now, if you’re a Realtor, you can get a FREE website from Placester. The news came out a week ago, so it’s not really news anymore. Greg beat me to saying this. Websites really are a race to the bottom. There are three categories of websites: Template (less than $100, or free) Semi-custom (between a few hundred and a few thousand dollars) Full … Read More »

What if IDX Becomes Irrelevant?

by Drew Meyers on 9:00 am April 25, 2017

Buyers want to know: What’s for sale? What’s the house worth? How’s the market? IDX has been the central focus of an agent/broker online marketing strategy for a long, long time. It answers the “whats for sale?” question every buyer wants to know. The latest Listing Bits podcast, and mention of Placester raising another $50M got me thinking about the topic of IDX. I’ve long thought there is an argument to be made that IDX is not a worthwhile investment for an agent/broker (read this post from 2013). Many … Read More »

Website & IDX Combo for Boutique Brokerages — RealSavvy

by Drew Meyers on 9:00 am October 4, 2016

There’s a new technology vendor worth taking a look at if you’re a boutique brokerage/team, and searching for a new website/IDX provider. RealSavvy. They’re based in Austin, and look to have a fairly slick offering. It’s a full website, IDX, and CRM in one, teamed with an iOS app (with Android coming soon). (and yes, I’ve long been a skeptic that native mobile apps are worth the money for an agent/broker given the massively high bar to get people to download/use native apps, see KW’s … Read More »

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