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Category Archives: IDX

“Make IDX Great Again”? Redfin, SEO, and the Broker/Portal Battlefield

by Sam DeBord on 11:23 am September 29, 2017

There’s a proposal for NAR to change IDX policy to include a link back to a listing brokerage’s website within every IDX listing display. This has been suggested and supported by Redfin’s Glenn Kelman and WAV Group’s Victor Lund. References: Geekestate by Drew Meyers Notorious by Rob Hahn WAV Group by Victor Lund I’m a member of the advisory board that vets these kinds of proposals and potentially moves them on to the MLS Policy committee at NAR. So, while I won’t take a position on … Read More »

The Quest for IDX Policy Revision, and Redfin’s Advantage

by Drew Meyers on 9:30 am September 23, 2017

Earlier this week, I saw Victor Lund’s post about Glenn Kelmans’s call for IDX policy revisions requiring link backs to the broker. My first reaction was: this is a brilliant initiative/strategy. For Redfin. Not for the industry. I planned to write a blog post. Then, I realized Rob pretty much wrote everything I was going to say. Kelman — and Redfin — KNOW they can, and will, annihilate every other broker/franchise in the SEO department. They are already doing it. The suggested IDX change will … Read More »

RealScout Making All the Right Moves

by Drew Meyers on 5:55 pm August 24, 2017

I’m extremely impressed with what I’ve seen from RealScout. Some of you may have watched the interview with Bob Goldberg, conducted by RealScout’s CEO, Andrew Flachner (see his founder interview from 2014 here). If not, head over to Facebook and watch it here. The fact Andrew and new NAR CEO, Bob Goldberg, spent an hour talking is a very, very good sign for RealScout. The fact that the conversation was published is an even better sign for the company. I still believe IDX and real estate … Read More »

Which IDX Vendors Include Sold Data?

by Drew Meyers on 9:30 am May 30, 2017

Jim Klinge in San Diego (klingerealty.com) asked me a question I’d like to pose to the Geek Estate community: I’m looking for an IDX solution that includes solds. We signed up with Boomtown to help facilitate our Zillow leads . It works as advertised – we can watch what listings our buyers are looking at. But when it comes time to discuss comps/value, I then have to send them links to other websites because klingerealty.com doesn’t have solds. We have had luck in getting them to … Read More »

Placester and Free Websites for all Realtors

by Drew Meyers on 9:30 am May 26, 2017

I wrote about Placester in 2014. At the time, they were charging Realtors $5 a month to compete with Zillow’s $10 a month websites. Now, if you’re a Realtor, you can get a FREE website from Placester. The news came out a week ago, so it’s not really news anymore. Greg beat me to saying this. Websites really are a race to the bottom. There are three categories of websites: Template (less than $100, or free) Semi-custom (between a few hundred and a few thousand dollars) Full … Read More »

What if IDX Becomes Irrelevant?

by Drew Meyers on 9:00 am April 25, 2017

Buyers want to know: What’s for sale? What’s the house worth? How’s the market? IDX has been the central focus of an agent/broker online marketing strategy for a long, long time. It answers the “whats for sale?” question every buyer wants to know. The latest Listing Bits podcast, and mention of Placester raising another $50M got me thinking about the topic of IDX. I’ve long thought there is an argument to be made that IDX is not a worthwhile investment for an agent/broker (read this post from 2013). Many … Read More »

Website & IDX Combo for Boutique Brokerages — RealSavvy

by Drew Meyers on 9:00 am October 4, 2016

There’s a new technology vendor worth taking a look at if you’re a boutique brokerage/team, and searching for a new website/IDX provider. RealSavvy. They’re based in Austin, and look to have a fairly slick offering. It’s a full website, IDX, and CRM in one, teamed with an iOS app (with Android coming soon). (and yes, I’ve long been a skeptic that native mobile apps are worth the money for an agent/broker given the massively high bar to get people to download/use native apps, see KW’s … Read More »

The State of IDX Products, and IDX APIs

by Drew Meyers on 11:54 am September 26, 2016

Is it just me, or is there not much innovation occurring with IDX these days? Diverse Solutions long had the reputation for being the most innovative IDX vendor, but then sold to Zillow, saw product problems (documented here), and were just recently unloaded to Market Leader. Displet sold to Tribus. Long time readers may remember Real Geeks won our Geek Build 2012 IDX decision. The company I hear the most about is IDX Broker. They may win the game and become the default dominance player by sheer perseverance. Most companies … Read More »

The Sad Decline of Diverse Solutions IDX

by Mike McGee on 6:22 pm September 1, 2016

If you’ve followed my posts here on Geek Estate, you know I’ve had a long history as a customer of Diverse Solutions. I’m not sure exactly when I started with them, probably sometime in 2008, but I was using their dsSearchAgent (Mapping IDX) well before they launched dsIDXpress (WordPress IDX). Their Mapping IDX was truly innovative, enabling DIY agent/broker/webmasters to embed a world-class search tool as attractive and intuitive as any custom option available at the time. Then they released their revolutionary WordPress IDX plugin, democratizing indexable IDX … Read More »

For Brokerage Profits, Syndication is an Inefficient Stepchild to IDX

by Sam DeBord on 3:49 pm April 14, 2015

IDX is not Syndication

(Note: This post is about industry-wide brokerage profitability in an IDX scenario vs a syndication scenario.  It’s  not about an individual broker’s profits or decision to use IDX/syndication.)   We’re hearing more often that IDX and listing syndication are essentially the same (via Rob).  From a consumer advertising perspective, that argument may make sense.  From a broker-centric profit mindset, it’s far from the truth. Our company shares our listings with brokers via IDX and with portals via syndication.  It makes sense based on our clients’ requests, but to … Read More »

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