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Category Archives: IDX

RealGeeks Websites, and the Secret Sauce (a totally biased review)

by Sam DeBord on 4:57 pm December 10, 2014

Real Geeks websites

I get a bunch of calls and emails every week asking for information about the RealGeeks website system we use.  I’m happy to discuss it, but I figured if I just wrote a review of our experience, it might save me a little bit of time in the future. To be clear, RealGeeks doesn’t pay me, give me a discount, or any other benefits for writing about their product or sending them referrals.  I’ll give you the highlights because we wouldn’t stick with the product if … Read More »

Placester and $5 Websites: Seth Price Responds To Your Questions

by Sam DeBord on 10:23 am December 5, 2014

Seth Price - Placester

We’ve had a lot of discussion in the GeekEstate community about Placester’s recent deal with NAR to provide IDX-fed websites to Realtors for $5/mo. I asked Seth Price, VP of Marketing at Placester, to answer a few of your questions.  We speak fairly frankly on this blog, so I tried to get to the meat of the critics’ concerns as quickly as possible. $5/mo websites are attractive to agents, but many wonder if prices will go up later, advertising will be added, etc. There seems … Read More »

Ownership, and The Death of IDX?

by Drew Meyers on 5:54 am November 27, 2014

I’m not going to write an essay, but I wanted to briefly follow up to Joel’s post, and Matthew’s response about the future of IDX. From Matthew: Agents need to own their success online, not rent it. To do that, they’ll need mobile technology that’s widely available, affordable and easy to build. In short, they’ll need commoditization — and IDX provides a model for how that can happen. I agree — in a perfect world, everyone would own their success online. In all major aspects of life, owning … Read More »

2014 Map Search IDX Roundup & Review

by Mike McGee on 6:04 am July 21, 2014

I mentioned in a previous post that I intended to do a video review of several IDX products with a primary focus on their map search capabilities. This turned out to be a much longer project than I had expected, hence the delay, but I’ve finally got it done. Before jumping into the video, I want to touch on why I wanted to do this. In the introduction to the video, I discuss why I think map search is still relevant.  Indeed, I think it’s … Read More »

How to make money with a real estate startup – infographic

by Mike McGee on 7:59 am April 22, 2014

I saw this infographic the other day on entrepreneur.com: The first step made me think of real estate right away: “Find a product that is popular but not yet perfect.” Does that not describe virtually everything in real estate? Practically every tech tool I use in real estate is far from perfect. Think about it: CRM, IDX, Document mangement, MLS software, etc. Much of it is counterintuitive, inadequate, incomplete and downright frustrating. It makes me realize what opportunities exist in real estate technology for a killer … Read More »

What’s the best mapping IDX?

by Mike McGee on 8:05 am April 8, 2014

In a subsequent post I plan to do a video review of several of the mapping IDX products out there. You might say that IDX comparisons have been done to death, but I want to specifically focus on the usability aspect of map search products. While most IDX providers include some sort of map interface, I find that many don’t produce they type of intuitive user experience that today’s home buyer seeks. So far I have on my list to review (in no particular order): … Read More »

Top Down Design Approach: The Listing Details Page

by Mark Hankel on 7:23 am February 6, 2014

This is the third  in a series of articles about Broker/Agent Real Estate Websites. I have selected a dedicated server, I have a RETS feed and now it is time for the listing details page design. My primary focus is address searches. The design is centered on above the fold content.  The property is the primary landing page and all pertinent information needs to be immediately available – photo, pricing, maps and contact information. A look at the design choice and results comparison. In-House Designed … Read More »

Responsive real estate website design – a DIY project, Part 2

by Mike McGee on 6:09 am February 3, 2014

OK, it’s taken a lot longer than I expected, but it’s finally time for the “big reveal” of the new, mobile-responsive makeover of my company’s website, IntownElite.com. But first, some background on the project. If you have a fairly simple site, consisting primarily of text with some photos, this can be fairly simple. A well-designed, responsive theme takes care of the rest, making your content look good on all devices, right out of the box. However, if you have more complex content, your workload can … Read More »

Product Review: IDX+

by Mike McGee on 6:11 am October 29, 2013

Those of you who have an indexable IDX product on your website know how powerful it can be. It can help drive traffic to your site for long-tail search phrases such as addresses, as well as MLS number searches. Early adopters of indexable IDX got a big boost, as Jay Thompson noted in this blog post about dsIDXpress, which was in beta at the time. I jumped on that bandwagon fairly quickly, and have enjoyed the benefits. Now, 3-1/2 years later, having a website with … Read More »

Product Review – Onjax Real Estate Platform

by Mike McGee on 6:28 am July 9, 2013

Like most agents or brokers who run their own websites, I’m always looking around to see what’s the latest and greatest in terms of website design, IDX, and related real estate tech tools. A couple of months ago I stumbled onto a broker’s website that had a very impressive IDX solution that I hadn’t seen before. The first thing that grabbed me was the wide-screen map search. I’m a big believer in utilizing all available screen real estate (no pun intended), and this IDX search … Read More »

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