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Category Archives: Search

RealScout Making All the Right Moves

by Drew Meyers on 5:55 pm August 24, 2017

I’m extremely impressed with what I’ve seen from RealScout. Some of you may have watched the interview with Bob Goldberg, conducted by RealScout’s CEO, Andrew Flachner (see his founder interview from 2014 here). If not, head over to Facebook and watch it here. The fact Andrew and new NAR CEO, Bob Goldberg, spent an hour talking is a very, very good sign for RealScout. The fact that the conversation was published is an even better sign for the company. I still believe IDX and real estate … Read More »

Truepad – Showcasing the “Best Valued Homes”

by Drew Meyers on 3:16 pm July 17, 2017

I spent some time looking at TruePad, a real estate portal only available in Chicago (Inman coverage here). “Find the best valued homes”. I like it. Unlike the majority of approaches I see (aka search for home in city X), that actually seems like a differentiated value proposition buyers will care about. I’ve long been a fan of using agent data in portals; the challenge is incentives. How do you incentivize agents to provide the data? Additional exposure, leads, or forced data collection/insights via a Redfin-like brokerage … Read More »

Approaches to Narrowing Search Results

by Drew Meyers on 1:28 pm May 4, 2017

I wrote an article recently about helping buyers find the perfect home more efficiently. Though I still don’t think finding “the absolute perfect home” is something buyers are clamoring for in an online search experience, I do believe there to be immense value in helping buyers discover the properties relevant to them (without wading through crap that’s not). There’s a few approaches to narrowing a search: Standard filters — almost every real estate search website has basic search parameters such as price, beds, baths, square footage, … Read More »

Finding Clients the Perfect Home, Efficiently

by Drew Meyers on 1:28 pm April 27, 2017

There’s a lot of “crap” to wade through when searching for a home. Over the years, I’ve had many many conversations with folks in the industry (both brokerages & vendors) working on approaches to more efficiently find buyers the perfect home online. But here’s the thing. What if, heaven forbid, that’s not actually a problem in need of solving? What if buyers don’t want you to find them the perfect home? What if they actually enjoy looking at tons and tons of houses? What if THEY want to … Read More »

Do Millennials Need Their Own Portal?

by Drew Meyers on 7:23 am March 30, 2017

Another portal, targeted at millennials? Will that get adopted? It seems we’re about to find out with Zillow Group’s upcoming launch of RealEstate.com.

Homesnap + Broker Public Portal

by Drew Meyers on 2:54 pm January 20, 2017

I saw the news that Homesnap and Broker Public Portal formed an equally owned joint venture. (click here for prior writing on Broker Public Portal) A few things… First, I’m still unclear EXACTLY what the goal of Broker Public Portal is? Second, is the new joint venture a FOR PROFIT initiative? Third, I ask again — why exactly will a consumer care about BPP/Homesnap? Fourth, consider the following: “HAR.com and a number of other MLSs have been able to capture a reasonable share of voice in online consumer … Read More »

Will the Amazon Echo (aka Alexa) Power the Future of Real Estate?

by Drew Meyers on 7:45 am December 28, 2016

I almost bought an Echo Dot for $49 this week (affiliate link), but didn’t quite pull the trigger. Earlier today in Inman’s FB group (Yes, you should attend), I came across the following demo video from Voiceter Pro (they bill themselves as the conversational search company) of the Alexa real estate app they’ve built. I don’t know about you, but it seems to be an inferior search experience to what buyers have today. Why not just pull out your iPad (or phone) and Zillow, Redfin, or Realtor.com? It would take … Read More »

SRE Matrix, and Recreating the Portal Wheel

by Drew Meyers on 3:55 pm August 30, 2016

SRE Matrix has $200 million in funding from Takeshi Sekiguchi, operating a discount model in Hawaii and San Diego, and looking to expand (see Inman). What are they doing with all that money? Building another national portal… The brokerage planned to have set up shop in 14 states by July, but it’s currently only operating in Hawaii and San Diego. It decided to hold off on expansion until it could field a nationwide property search site, Young said. Led by Lucas Haldeman, a former product manager at realtor.com operator … Read More »

How to Differentiate a New Portal?

by Drew Meyers on 8:30 am August 17, 2016

Can you still build a real estate search portal? Yes, absolutely. Anything is possible. That said, if you plan to build a portal and compete – you need to win the consumer (buyers), somehow. Without buyers, no one in the industry makes any money. So, how do you attract them? They are already using agent and broker websites, and/or a combination of one or more portals. There’s not some huge untapped market of buyers not already using Zillow, Trulia, Redfin, etc. To compete at the portal … Read More »

Is the Post-Internet Real Estate Search Experience Better or Worse?

by Drew Meyers on 10:58 am August 11, 2016

Brian Boero from 1000Watt has alluded to a theme in previous writing (I can’t remember the exact post though to link to): The post-internet-enabled real estate experience is worse than before. He mentioned that again on an Inman Connect panel I saw last week in San Francisco. Greg picked up on it as well. There are two big components to the “real estate experience”: the search process, and the transaction (which I’m not discussing in this post). Prior to the internet, your search experience was either walk/drive around … Read More »

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