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Broker Public Portal Comes to NWMLS / Seattle

by Drew Meyers on 12:30 pm February 22, 2018

It’s been awhile since we’ve talked about Broker Public Portal here (now a joint venture with Homesnap). Just this month, Homesnap raised $14 million. A few stats: 21 million consumers used the Homesnap site/app in 2017 8.5 million consumers engaged with agents on the Homesnap site/app in 2017 3-4 million unique visitors to Homesnap every month Especially given I’m in Seattle where the NWMLS operates (and is famously hard to deal with both on technical side of things as well as business), some big news hit yesterday: Homesnap/BPP is coming to … Read More »

How NAR got around the DOJ settlement by discouraging VOWs and hiding listings.

by Bryn Kaufman on 9:30 am

According to NAR there has been a lot of speculation recently about the 2008 settlement agreement between the DOJ and NAR. Even though NAR reached an agreement with the DOJ, they successfully discouraged most brokers from using a VOWs by allowing the MLS to charge a lot more for them. In many cases it costs twice as much to put up a VOW vs. an IDX website. This price increase means that companies that market websites to Realtors almost always market the IDX version. As … Read More »

The “Pitch” to Download an Agent App

by Drew Meyers on 9:58 am December 30, 2017

I received a “pitch” from a Keller Williams agent to download their app this morning… Customized tools to bring you the best experience in real estate search. Are you curious about what’s for sale in your community? Would you like to peek inside that house for sale down the street? My app is loaded with helpful features customized for your phone or tablet. Features: Easily connect with me and send property inquiries instantly. Draw a circle on the map or drop a pinpoint to search … Read More »

Will VOWs Go the Way of the Dark Ages?

by Drew Meyers on 9:40 am November 20, 2017

There’s a fantastic article on the topic of VOWs that Inman published last week. It’s written by David Kully, an antitrust partner for Holland & Knight LLP. Mr. Kully worked for 18 years at the Antitrust Division of the U.S. Department of Justice, where he played a central role on the DOJ’s litigation against the NAR. From the article… The DOJ’s litigation against NAR settled in 2008 only days before trial was scheduled to begin in federal court in Chicago. To settle the case, the DOJ and NAR negotiated a “consent … Read More »

RealScout Making All the Right Moves

by Drew Meyers on 5:55 pm August 24, 2017

I’m extremely impressed with what I’ve seen from RealScout. Some of you may have watched the interview with Bob Goldberg, conducted by RealScout’s CEO, Andrew Flachner (see his founder interview from 2014 here). If not, head over to Facebook and watch it here. The fact Andrew and new NAR CEO, Bob Goldberg, spent an hour talking is a very, very good sign for RealScout. The fact that the conversation was published is an even better sign for the company. I still believe IDX and real estate … Read More »

Truepad – Showcasing the “Best Valued Homes”

by Drew Meyers on 3:16 pm July 17, 2017

I spent some time looking at TruePad, a real estate portal only available in Chicago (Inman coverage here). “Find the best valued homes”. I like it. Unlike the majority of approaches I see (aka search for home in city X), that actually seems like a differentiated value proposition buyers will care about. I’ve long been a fan of using agent data in portals; the challenge is incentives. How do you incentivize agents to provide the data? Additional exposure, leads, or forced data collection/insights via a Redfin-like brokerage … Read More »

Approaches to Narrowing Search Results

by Drew Meyers on 1:28 pm May 4, 2017

I wrote an article recently about helping buyers find the perfect home more efficiently. Though I still don’t think finding “the absolute perfect home” is something buyers are clamoring for in an online search experience, I do believe there to be immense value in helping buyers discover the properties relevant to them (without wading through crap that’s not). There’s a few approaches to narrowing a search: Standard filters — almost every real estate search website has basic search parameters such as price, beds, baths, square footage, … Read More »

Finding Clients the Perfect Home, Efficiently

by Drew Meyers on 1:28 pm April 27, 2017

There’s a lot of “crap” to wade through when searching for a home. Over the years, I’ve had many many conversations with folks in the industry (both brokerages & vendors) working on approaches to more efficiently find buyers the perfect home online. But here’s the thing. What if, heaven forbid, that’s not actually a problem in need of solving? What if buyers don’t want you to find them the perfect home? What if they actually enjoy looking at tons and tons of houses? What if THEY want to … Read More »

Do Millennials Need Their Own Portal?

by Drew Meyers on 7:23 am March 30, 2017

Another portal, targeted at millennials? Will that get adopted? It seems we’re about to find out with Zillow Group’s upcoming launch of RealEstate.com.

Homesnap + Broker Public Portal

by Drew Meyers on 2:54 pm January 20, 2017

I saw the news that Homesnap and Broker Public Portal formed an equally owned joint venture. (click here for prior writing on Broker Public Portal) A few things… First, I’m still unclear EXACTLY what the goal of Broker Public Portal is? Second, is the new joint venture a FOR PROFIT initiative? Third, I ask again — why exactly will a consumer care about BPP/Homesnap? Fourth, consider the following: “HAR.com and a number of other MLSs have been able to capture a reasonable share of voice in online consumer … Read More »

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