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Category Archives: SEO

Thoughts on Zillow’s Latest Consumer Brand, Out East

by Drew Meyers on 10:06 am February 16, 2018

Zillow recently launched a new brand, Out East. It’s a portal for the Hamptons, joining Street Easy as a Zillow Group consumer brand on the East coast. It’s the result of their acquisition of Hamptons Real Estate Online (see here), which turned out to be an “SEO juice” acquisition (that shouldn’t surprise anyone). I wrote an article with my thoughts on their last consumer consumer brand launch, RealEstate.com — and thought I’d write a few thoughts on Out East. What exactly is Out East? Out … Read More »

3 SEO Strategies That Will Work in 2018

by Zach Parker on 3:30 pm January 16, 2018

seo strategies for 2018

If there’s one thing for certain in the land of SEO in 2018, it’s uncertainty. The web is riddled with articles and blog posts from SEOs everywhere serving up confusing and contradicting advice on the topic. Then there’s the all-seeing all-hearing Googlebot that can without warning levy some unforeseen penalty that will relegate you to the depths of page 5 where you’ll never see the light of day. It can be scary, I get it. Regardless, there are still effective strategies that can employed by … Read More »

SEO Trend Data: Growing or Shrinking?

by Drew Meyers on 10:13 am December 19, 2017

Organic SEO traffic is an increasingly competitive user acquisition channel for brokerages/agents — especially as the big players gobble up organic slots with domains like RealEstate.com. I do wonder whether SEO as a whole should be a shrinking or growing area of strategic investment. Rand at Moz published some great trend data for those who think about SEO’s long term trajectory like I do (or do SEO for a living). Two important take aways I noticed: The 5.41 clicks/10 queries in October, 2017 is 23% lower than the … Read More »

A Creative SEO Strategy: Support Crowd Funding Campaigns

by Drew Meyers on 5:50 pm November 20, 2017

Here’s a link building idea for those thinking about your business on a long enough time span to invest in SEO… Support crowdfunding campaigns on platforms such as Kickstarter, Patreon, and IndieGoGo — especially if you can get in early enough with one to become a showcase supporter/sponsor. You’ll often be able to milk the makers for a link or two or three, at a much, much cheaper price point than other link building initiatives/endeavors. What’s the most effective link building strategy you’ve implemented?How much time and/or money did it … Read More »

“Make IDX Great Again”? Redfin, SEO, and the Broker/Portal Battlefield

by Sam DeBord on 11:23 am September 29, 2017

There’s a proposal for NAR to change IDX policy to include a link back to a listing brokerage’s website within every IDX listing display. This has been suggested and supported by Redfin’s Glenn Kelman and WAV Group’s Victor Lund. References: Geekestate by Drew Meyers Notorious by Rob Hahn WAV Group by Victor Lund I’m a member of the advisory board that vets these kinds of proposals and potentially moves them on to the MLS Policy committee at NAR. So, while I won’t take a position on … Read More »

The Quest for IDX Policy Revision, and Redfin’s Advantage

by Drew Meyers on 9:30 am September 23, 2017

Earlier this week, I saw Victor Lund’s post about Glenn Kelmans’s call for IDX policy revisions requiring link backs to the broker. My first reaction was: this is a brilliant initiative/strategy. For Redfin. Not for the industry. I planned to write a blog post. Then, I realized Rob pretty much wrote everything I was going to say. Kelman — and Redfin — KNOW they can, and will, annihilate every other broker/franchise in the SEO department. They are already doing it. The suggested IDX change will … Read More »

The World of Plumbing SEO

by Julius T on 8:34 am October 24, 2016

SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I think of searching for maintenance professionals, I am reminded of the first time I had a real emergency for an investment property. I was a novice investor at the time and did not have my maintenance contacts in place yet … Read More »

A Broker Example Using StreetAdvisor

by Drew Meyers on 1:46 pm September 12, 2016

Everyone wants to see an example of someone using your product/service in a way they should be using it. StreetAdvisor is no different. The value proposition for sellers is clear, and the agent/broker value proposition is the ability engage with buyers and sellers who have self identified by asking questions (same core reason many contribute to Zillow Advice and Trulia Voices), breadcrumbs (SEO), and reaching a new audience specifically researching neighborhoods and cities you serve. Who gets the agent/broker value proposition? Eric Bramlett in Austin. I’ve known Eric … Read More »

How Realtors Can Improve Their Search Engine Rankings

by Sean Killian on 6:45 am May 26, 2016

Real estate is changing in many ways and the manner in which potential homebuyers and sellers are researching and addressing their real estate needs is being shaped by the web. Real estate agents need to be ever aware of these trends and how to setup their organizations best to succeed. In this article, we are going to take a look at some of the most important factors that have the ability to dramatically improve your web and search engine visibility. Ensure your website is user … Read More »

SEO Tricks for Real Estate Portals

by Drew Meyers on 11:47 am March 6, 2016

Syndication SEO Real Estate

“SEO tricks for real estate portals” was another Google search term that resulted in finding Geek Estate this past week. That’s a topic I happen to know a little bit about, having been involved very early on in Zillow’s SEO efforts (2007-2010). SEO is an industry that moves fairly quickly, and I haven’t been following trends day to day since 2011 while I worked at Virtual Results. That said, I think the same core tenants of SEO apply now as then. What are the high level … Read More »

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