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Coming Soon – Zillow Takes a Stab at Capitalizing on Pocket Listings

I think a massive home run opportunity, is to build a marketplace for pocket listings with a consumer base rather than just agents.

Zillow is going after the pocket listings opportunity with “Coming Soon“… Smart. Very, very smart.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • At least we all agree it’s a pocket listing strategy to sell pre-MLS or off-MLS, and all of this “pre-marketing” talk is hot air. It’s a great move for traffic. It’s a great move for an innovator/disruptor/etc.

    It’s a step backward for a company that wants to better the industry for consumers. Pocket listings are a limited exposure model, so it’s ironic that Zillow is the company pushing them now.

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