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Disruption ≠ Strategy

The real estate industry sees its fair share of startups looking to “disrupt” the real estate industry.

That sounds great, but it’s not a strategy.

Here’s a good read on the subject.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • Not only that, but at this point I would argue nothing can disrupt our industry. Redfin is probably the best example of someone who had a chance, yet they have such a small market share and they continue to move towards being a traditional Broker.

    That being said, there are huge opportunities for many innovative start ups, they won’t disrupt, but can get a piece of a very large pie, making it a good profitable business.

    • B.E. Ward

      I’m curious if you can elaborate why you figure the industry is undisruptable.

      • Well, it would be foolish of me to say “never”, but right now many great companies have tried and have not substantially changed the industry, so it just seems hard to picture this happening any time soon.

        • B.E. Ward

          How much do you think that’s because of an inherent part of the RE business, compared to the strength and clout of the industry’s bigger interests?

          • The clout of the industry’s biggest interests are indeed part of it. But regardless of whether people like it or not, those interests are a reality that have to be surmounted to change the dynamic.

          • B.E. Ward

            I totally get it. It’s just interesting to me that the status quo is maintained as much by interests as it is by necessity (if not more).

          • I think it is the nature of this business. With homes so expensive and contracts so complicated, traditional Realtors are not easily replaced. If they were, it would have happened already.

          • B.E. Ward

            Understood.. but, just as in my previous comment, it seems that at least some of the lack of ‘disrupting’ traction comes from concerted (and expensive) efforts to shoot down innovation. I’m pretty new at the industry though, so I’m certainly not claiming to be right about that.. just a perception.

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