A/B Testing is a way to test different headlines, calls to action, or anything else on your website with different segments of visitors. Instead of just guessing which headline converts your visitors into clients, you actually test several version and pick the winner.
Sounds great, right? The only problem has been that up until now, it’s been a lot tougher than it needs to be create A/B tests. Google has been offering their Website Optimizer for a while now, but I’ve always found it to be a pain, and I consider myself reasonably tech savvy. Luckily I recently came across Visual Website Optimizer.
I was able to quickly setup a simple test to compare headlines on my homepage to see which visitors engaged on the site (in other words, if they clicked on anything at all instead of bouncing). I quickly wrote up 4 headline variations, then cut and pasted three lines of code at the bottom of my website. Just like that, my website was serving up different headlines to each visitor, then tracking who clicked what.
The best part is that you make all the changes to your site using a visual, wysiwyg editor. That makes it ridiculously easy to throw up multiple variations. And once you’ve pasted the code in your site, you don’t need to even access your site again to make any changes. So even if you’re not super tech savvy, you can have your programmer paste the code one time, then you can test to your heart’s content through Visual Website Optimizer.
The only downside is their pricing is currently too expensive for smaller sites or those with less traffic. I’m hoping they’ll offer a “solo” plan or something similar soon for all you lone wolf agents out there.