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Email Follow up from Live Chat

I’ve talked about live chat/messengers as a conversion tool before. Today, I came across an approach I like from Zestful as a result of Eric Marcoullier’s tweet:



You don’t have to wait here to get Mat’s reply

Telling the website visitor exactly what they want to hear, and prompting for an email address in the process. Smart. Is anyone taking this approach in the real estate arena?

PS: I also love their approach to tackling the travel/destination activities market by tapping into existing trust groups (ie helping find an activity for your work team). As I told Mat, trust and travel are what I think about all the time — and why I’m working on Horizon.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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