You don’t have to wait here to get Mat’s reply
Telling the website visitor exactly what they want to hear, and prompting for an email address in the process. Smart. Is anyone taking this approach in the real estate arena?
PS: I also love their approach to tackling the travel/destination activities market by tapping into existing trust groups (ie helping find an activity for your work team). As I told Mat, trust and travel are what I think about all the time — and why I’m working on Horizon.