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Homelight, Placester + RealSatisfied

A couple pieces of news related to real estate startups…

Placester acquired Realsatisfied. The Placester move makes sense given they grew their reach by 150,000 agents in one day. The combined team is a more formidable foe to Zillow than they were as separate companies. Congrats to both teams. [Update: a blog post from the CEO of Realsatisfied]

Homelight has raised another $11 in a Series A. I don’t hear much about Homelight these days, but I have to assume they are getting some level of adoption if investors are putting that much money in. That said, getting consumers to do anything other than use agents recommended to them by their friends and family is a hard habit to break. I’ll be interested to see the progress they make in the next 12-18 months.

About Drew Meyers

Founder of Geek Estate Blog. Zillow Alum. Travel addict & co-founder of Horizon. Product & Marketing for 360modern. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • “That said, getting consumers to do anything other than use agents recommended to them by their friends and family is a hard habit to break.”

    Hold on to your wallets when you read those words.

  • I still think the best place for reviews is Google.

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