How many of you are working on building hyper local communities for your neighborhood or city?
I’ll take a guess and say “everyone” (at least to the agents and brokers reading).
How many of you understand community building?
I’m guessing the answer is “not many”.
Finally, how many have executed on that understanding and succeeded building a vibrant hyper local community?
Likely, and unfortunately, the answer is likely “virtually no one”.
Community building should be one of, if not the most, important aspect of your marketing plan. If you don’t have community, you are going to fail over time. There’s simply no other way to differentiate yourself in the sea of crap online.
But almost everyone fails building community for a very simple reason.
It’s hard work. Team that with the fact that most don’t take a long term approach to their business and you have yourself a lethal combo to failure.
What do you need to succeed building a hyper local community? Richard Millington sums it up nicely:
What we need is a genuine community building approach. You identify your first members, initiate discussions, invite members to participate in those discussions, write content about what’s happening in the community, and repeat as you grow.
And I agree. Talk to your readers, early and often. Email them. Call them. Ask them for their feedback. Ideally, get them talking to each other – not just to you. Get them to vote on polls. Curate the best of the best of everything related to your neighborhood or city.
What are you doing to build a hyper local community?