You are here: GeekEstate Blog » Big Picture » (Lack of) Innovation from the Traditional Real Estate Franchise/Brokerage Ranks

(Lack of) Innovation from the Traditional Real Estate Franchise/Brokerage Ranks

Sure, my post about real estate franchises getting into the travel concierge game is a bit absurd.

But sometimes the absurd ideas are the best ones.

brassballs

I had quite a few offline discussions with people in the industry about the travel concierge idea, and it seems every single conversation came back to some iteration of “it could work, but no one has the balls to try it“.

Why is it that no one in the broker/franchise ranks in this industry has the balls to take a risk?

You know what happens when you remain complacent for too long in business? You sit idle for years and years, and someone comes up from behind and eats your lunch while you nap. It goes without saying, you don’t want to be caught napping.

About Drew Meyers

Founder of Geek Estate Blog. Zillow Alum. Travel addict & co-founder of Horizon. Product & Marketing for 360modern. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

This entry was posted in Big Picture and tagged . Bookmark the permalink.
  • I couldn’t agree more with this comment of yours – “You know what happens when you remain complacent for too long in
    business? You sit idle for years and years, and someone comes up from
    behind and eats your lunch while you nap. It goes without saying, you
    don’t want to be caught napping.”

    Painful to see agents/brokerages napping and teaching agents only old school marketing.

  • Brigida Gimbel

    You’re right, Drew. Sometimes, we just need to pay attention and take a risk. If it pays off, then great. If it doesn’t, well, nobody can accuse of not trying.

    • When was the last major risk any franchise took?

  • Not sure exactly what you mean? You mean agents should build pages like that?

2008 - 2017 GEEK ESTATE · ALL RIGHTS RESERVED - THEME BY Virtual Results
Hosted by Caffeine Interactive