We know open houses are a fantastic place to meet with potentially extremely warm buyer leads. We know your conversion is going to suck if you don’t gather contact details and follow up. We know buyers want more info (read: data) about the property they visit in person. We know many buyers look at multiple properties in a given day. We also know that many regular folk (read: non techies) think iPad’s are “cool” to interact with.

Wouldn’t it be awesome if it was drop dead simple to gather buyer’s contact info as they walk in the door at your next open house — all from your iPad? M Squared, a brokerage in Washington DC, now offers this to all agents in the form of an “app-less” iPad Open House Management interface. From the Press Release:

A record of every check-in is automatically emailed to the M Squared consultant for easy follow-up. In addition, open house visitors are automatically added to the consultant’s contact database so price updates, status changes and future listings can be quickly shared. Once an open house visitor registers at an event, they immediately receive an email with detailed information regarding the property they are viewing, nearby comparable properties and additional open houses taking place in the neighborhood. Best of all, the content is delivered in a mobile-friendly format for quick access on-the-go.

Sounds like a winning combination to me. My hunch is what M Squared has released is going to be a standard open house tool — in 2 years once the rest of the real estate brokerage community catches up to the technology leaders.

Are you using your iPad at open houses yet?