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Millennial Buyers Aren’t Going To Stand For This

My morning routine is to make a cup of coffee and peruse the Inman Headlines in my inbox. This morning, I was intrigued by the lead article: The 6 texts you should send every online lead.

I (naively) assumed that the article would cover 6 different types of text messages that are most useful to clients or see the highest engagement. Since we only work with home sellers at Virgent,  we use a lot of automated text messaging to schedule showings, notify people of offers, etc.

Instead, I got an article about how to spam people. The Inman speaker, Wendy Forsythe, recommends that agents text (and/or call!) buyer leads 6 times in 24 hours if they don’t respond to the initial outreach.

How annoyed would you be if your friend texted you 6 times in 24 hours without waiting for you to respond? Now imagine how much worse it is from someone you’ve never met before. I previously skewered Zillow for offering to reach out to leads 3 times a day on my behalf, but that seems passive compared to what Forsythe proposes.

As a millennial, I would instantly block anyone who texted or called me 6 times in a day without waiting for a response. Maybe other generations are more responsive to this onslaught, but millennials don’t want to be sold to like this. You’re never going to text me into purchasing a home. When I’m ready to buy a home, and if I think you’re the one to help me, I’ll let you know.

Until then – stop texting me.

About Ben Kubic

Ben Kubic is the co-founder and CEO of Virgent Realty, a technology-driven brokerage serving home sellers in Atlanta. In its first month, Virgent was featured in Inman News and Product Hunt, and Ben sat on the Hybrid Broker panel at Inman Connect 2015 in SF. Ben received his MBA at Harvard Business School and his B.A. and B.S. at the University of Maryland.

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