My morning routine is to make a cup of coffee and peruse the Inman Headlines in my inbox. This morning, I was intrigued by the lead article: The 6 texts you should send every online lead.
I (naively) assumed that the article would cover 6 different types of text messages that are most useful to clients or see the highest engagement. Since we only work with home sellers at Virgent, we use a lot of automated text messaging to schedule showings, notify people of offers, etc.
Instead, I got an article about how to spam people. The Inman speaker, Wendy Forsythe, recommends that agents text (and/or call!) buyer leads 6 times in 24 hours if they don’t respond to the initial outreach.
How annoyed would you be if your friend texted you 6 times in 24 hours without waiting for you to respond? Now imagine how much worse it is from someone you’ve never met before. I previously skewered Zillow for offering to reach out to leads 3 times a day on my behalf, but that seems passive compared to what Forsythe proposes.
As a millennial, I would instantly block anyone who texted or called me 6 times in a day without waiting for a response. Maybe other generations are more responsive to this onslaught, but millennials don’t want to be sold to like this. You’re never going to text me into purchasing a home. When I’m ready to buy a home, and if I think you’re the one to help me, I’ll let you know.
Until then – stop texting me.