Social objects is not a new concept, and has been discussed here on Geek Estate by both Ines and myself. But we’ll talk about it again since Hugh Macleod wrote an awesome post.

I’m with Hugh when he says this:

The hard currency of the Inter­net is “Social Objects”.

i.e. Social Objects for peo­ple to SHARE MEANINGFULLY with other people.

You’re either crea­ting them or you’re not. And if you’re not, you will fail, end of story.

Go read the whole thing.

What are you still doing here? Come back and comment once you’ve read it.