NAR came out with their 2014 Profile of Home Buyers and Sellers yesterday.
Mobile usage was an eye opener at 50%, but wait, upon closer inspection, they classify it as a Mobile or tablet website or application.
I don’t have permission to post a chart from their survey, so here is the link to it on Inman News.
I don’t know about you, but when I use my tablet, I browse the full size website, not the one optimized for a phone. At first glance you might think 50% of these users are spending most of their time on their phone browsing for a home, but NAR does not break it down.
Maybe out of the 50% NAR classifies as Mobile, 50% are on a tablet, so then it is only 25% are using a phone to browse Real Estate Websites.
Also, on my Website, according to Google Analytics, I had 1,082,000 page views in the last 30 days. My Mobile website received only 2,074 page views, so less than .2 percent used it. However, Google says 31% of my sessions are from a mobile phone, not a tablet or desktop, so even saying someone used a phone to browse your website, does not mean they browsed your mobile website.
If anyone wants to share their mobile website stats in the comments or their thoughts on mobile phone usage please do. This NAR survey is interesting, but it is hard to tell from it who is really using their phone to find homes.