You all know that if you drive zero traffic to your website, you’re going to convert zero leads. You all know that writing great content, consistently is one of the best ways to drive traffic to you site. You also all know that writing content consistently is hard work.
So you don’t write.
And you get no business.
Which brings me to a reason you should invest real money in a professional design for your website/blog.
A professionally designed site will motivate you to write more content.
I know from first hand experience this is true. My contributions to each of my blogs instantly went up following the launch of new sites. Oh Hey World a few weeks ago. myKRO.org last week. My personal blog in December. A redesign going live made me proud to actually show these sites to people — so, naturally, I am more motivated to drive traffic to them by writing additional content.
Think about it.
Do you really WANT people to see your do-it-yourself hack of a website or blog?
No design work done, looking anything but professional.
Is that good for your brand?
What it really comes down to is this:
Are you proud & EXCITED to show people your website?
If the answer is “NO”? Get it redesigned.
Or just continue living with crap. Maybe I’m the only one who cares about my brand.
And that’s me on my soap box for the day.
[Photo via millenniumtechnology.co]