Yup, offline marketing still works. Take a look at three items that came over the past week via the postal mail to my parents house on Lake Sammamish…

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A physical flag for ski boats, and two mailings. One mailing is listings on the lake, and the other is about the upcoming 4th of July fireworks show. Karl Lindor is very much making a major run at Judy Layton in terms of Lake Sammamish market share (see this post for more background on Layton). This is the first year I can ever remember where Judy will not be the one sponsoring the fireworks show on Lake Sammamish. Webwise? Yup, Karl’s site (http://www.karllindor.com/) is better than Judy’s (http://www.lakesamm.com/).

Have you tried offline marketing recently?

PS: Karl, if you’re reading…you have some SEO improvements yet to make.