The Lastest From The Geek Estate Blog
“Whoever solves the loyalty problem wins the future” – Brian Boero Is loyalty a diminishing commodity? A variety of studies have sought to determine whether or not millennials are brand loyal with some finding them more brand loyal than the Generation X and Baby Boomer generations and others like a study from Cadent Consulting Group saying that the more than half of millennials have no preference between a private-label and the bigger national brands. This is good news in some ways. What it means is … Read More »
Are you a real estate broker/age? Are you interested in technology? Interesting in building a real estate brand? If so, Sequel released their “How Brokers are Handcrafting the Future of their Real Estate Technology” 2018 report. Download here if you’re interested in learning from a few brokers who have shared their story. PS: And, yes, Sequel is right that “The noise is getting louder.” That’s a huge reason the Geek Estate mastermind was created.
We’ve now published three Geek Estate founding member interview; Jennifer Kjellgren, Sep Niakan, and Eileen Romito. The interviews are meant to give you a taste of current business priorities, products and trends to watch in 2018, and what they enjoy about being a Geek Estate mastermind member. Our 4th interview is with Ryan Coon from Rentalutions. I believe I first met Ryan at the MetaProp demo day several years ago, and have been impressed with the job he’s done building Rentalutions ever since. Without further ado… What’s your most significant business focus for 2018? Our … Read More »
Zillow recently launched a new brand, Out East. It’s a portal for the Hamptons, joining Street Easy as a Zillow Group consumer brand on the East coast. It’s the result of their acquisition of Hamptons Real Estate Online (see here), which turned out to be an “SEO juice” acquisition (that shouldn’t surprise anyone). I wrote an article with my thoughts on their last consumer consumer brand launch, RealEstate.com — and thought I’d write a few thoughts on Out East. What exactly is Out East? Out … Read More »
The purpose of Geek Estate’s private community is two fold: Curate the most incredible and diverse membership of real estate innovators, creatives, doers, and creators in the world. Make our members wildly successful in their careers building real estate companies. Most of the longer strategy, analysis, and trend pieces I formerly wrote publicly on this blog, I now publish in a newsletter. In this week’s member newsletter (#16), I shared a product idea I’ve been thinking about to helping renters/buyers understand their financial future (with the goal … Read More »