When it comes to branding, there is a lot to be said for picking a niche. For instance, take a look at Tiny House Listings. The site won’t appeal to everyone, but will absolutely appeal to a big chunk of the population — people like me who seek small living spaces, and have no desire for big homes. Their branding is focused around promoting minimalism, which is smart given the target market they are going after.
I don’t want a home yet, but when I do, there is a good chance I’ll remember Tiny House Listings.
What’s your niche?