From a guest post I published on Inman:
The hardest part of running any business is finding customers. Real estate is no different. One way or another, as a broker, you’re going to spend money to attract clients and leads. You pay in either time or money.
Although I understand the need to balance short-term and long-term lead generation as a way to ensure there’s food on the table next month, it continues to puzzle me to see the industry make so few investments on long-term strategic consumer initiatives.
Based on consumer traffic, it’s pretty clear who is winning the long game today. It’s a certain company, that just so happens to start with the letter Z.
If you’d like, you can read the whole post over at Inman (subscription wall)…
And yes, you all should be playing the long game (read here).