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Real Estate Marketing is Not a Single Strategy Industry

You can succeed by blogging 5 times per week. Or not.

You can succeed by video blogging once per week. Or not.

You can succeed by spending money on Zillow. Or not.

You can succeed by syndicating your listings to all corners of the web. Or not.

You can succeed without a website. Or not.

You can succeed by tweeting 20 times per day. Or not.

You can succeed by spending 5 hours a day on Q&A sites like Quora and Linkedin. Or not.

You can succeed by spending 6 hours a day on the phone working your sphere. Or not.

My point is real estate is not a single strategy vertical. You need to do what works for YOU and YOUR BUSINESS. Not just blindly follow what works for agent X. Or agent ZY. Or agent Q. Yes, watch and learn from them — but adapt that to your strengths and weaknesses to form your own unique strategy. Remember, the only unique thing you have is YOU.

At the end of the day, the important thing is to have a strategy and execute against it.

Oh yea, one last thing — don’t be lazy.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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