Did you know coworking is responsible for 1% of the 600 billion in office rents every year? However, that said, that figure is slated to jump to 15-20% by 2020. That’s a gigantic shift in the commercial landscape.
I’ve worked at Impact Hub since 2013, been to events at WeWork’s, heard about Makers, visited Office Nomads — but hadn’t heard of Industrious until my girlfriend’s company moved from WeWork to Industrious at the beginning of the year.
Industrious recently raised $80M from Fifth Wall, among other investors. I agree with Fifth Wall’s prediction coworking will be an integral part of every commercial building in the future. Going one step further, I also believe we’ll see a rise in hybrid buildings that blend commercial and residential. For instance, a coworking space as half of a floor in my condo building would make a lot of sense as an amenity.
I’ve long thought coworking spaces and real estate are a natural partnership opportunity. How long will it be until we see a major franchise or brokerage (such as Compass, Redfin, eXp, or Realogy) invest money into a regional coworking space (or even a larger player like Industrious) as a user acquisition channel?