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Step 5 – “Put The "Hubba Hubba in Hub & Spoke”: 12 Steps Crucial to an RE Professional’s Internet Presence

hubandspokeTo Create an Internet Presence that can not only “Cast a Wide Net” and Capture an Interested Consumer, but also “Network” and Communicate with itself there is no better model than the “Hub & Spoke.

However, we need to make a slight Adjustment to the “Simpler” Model and create something like this …

 

Either way, the “Center” or “Hub” of our Online Presence is a Blog. Not just any Blog.

online outline

Although yes, ANY Blog or Website can act as a Hub, Either way, the “Center” or “Hub” of our Online Presence is a Blog. Notare focusing on WordPress. Specifically Wordpress.com for this Series. The basic flaw with using WordPress.com is the inclusion of IDX, in order to do that, you will need to upgrade to a WordPress.org or Self Hosted Blog. Since we have employed the motto “Keep it Simple Stupid” or K.I.S.S. we shall proceed with Woprdpress.com.

BTW, an excellent way to get acquainted with Blogging, and all the Content you produce is easily transferable when you “Move Up” to .org =)

We begin our journey at the domain http://Wordpress.com

  1. Top Right Hand Corner … Click on “Sign Up”
  2. When entering your email, please remember to use your “Branded” email, from Step 2.
  3. Username and Password are up to you, but I suggest using your first and last name, no spaces, all lowercase as the UN and your favorite unforgettable password =)
  4. Under Blog Address, use your Brand … for our example we will use BeachwoodHomesForSaleHollywood.wordpress.com (Yes, it is searchable in a Search Engine Query)
  5. Choose “Basic”, unless you want to “Step Up Early”
  6. Go check your email, and “Activate” your blog.
  7. You will be sent to a “Set Up Your Blog” page. Once there change your “Title” by adding spaces and Capitalizing the first letter of each word ei: “Beachwood Homes For Sale Hollywood” Under Tagline I suggest “Fred Smith – REALTOR(c) – Hollywood CA… Click “Next Step”
  8. Choose a Theme that makes you smile =) Yes, most are FREE, and some cost $$$
  9. Click “Finish” and You are an “Official Blogger”! Feel any different? =)

If you would like to see what your Blog looks like, hover over your name, in the Top Right corner and choose your Blog’s name (Usually the 1st choice). This will take you to your “Dashboard” otherwise known as your “Control Panel”. If you then look at your Top Left corner, you will see the name of your Blog, and clicking on that will bring you to a consumer view of your Site … Congratulations!

Next week – Step 6 – “Ready, Set, GoDaddy”: 12 Steps Crucial to an RE Professional’s Internet Presence

For your review … Coach

Series Intro: 12 Steps Crucial to an RE Professional’s Internet Presence

Step 1 – Branding: 12 Steps Crucial to an RE Professional’s Internet Presence

Step 2 – Branded Contact Info: 12 Steps Crucial to an RE Professional’s Internet Presence

Step 3 – “Aces in Their Google Places”: 12 Steps Crucial to an RE Professional’s Internet Presence

Step 4 – “Be a Star on YouTube”: 12 Steps Crucial to an RE Professional’s Internet Presence

 

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About TheRECoach

www.Plus.AskTheRECoach.com & www.TheOnlineOutline.com I am Independent Consultant, specializing in the Real Estate Industry, with a focus on The Internet, and it's endless potential for Marketing a business. I have been Blogging since late 2007, an early Adopter on Facebook, and Twitter (July 2007). As you would expect, you can connect with me, "TheRECoach", on Facebook, Twitter, or LinkedIn or even use the more "Archaic" forms of known as email & phone ... TheRECoach@gmail.com or 562.646.6710

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  • http://alexwebmaster.com/ Alex Garrido

    Very comprehensive guide to establishing your online presence. Kundos Eric.
    How often do you recommend a blog to be updated?

    • http://twitter.com/TheRECoach TheRECoach

      Hey Alex, 1st off TY =) I teach 3 Days a week is “Good”, 5 Days a week is “Great”, and 1 Day a week is “the Minimum”!

      Believe it or not, the Average Real Estate Agent, could create 10 Blogs a day just from their own daily experiences, and absolutly “KILL” in SEO .. but alas, they choose to not even do 1 =( So Sad.

      In time, you can create a blog post in 15 minutes … That’s it, 15, crazy! Like Tiger says … “Just Do It”!

      thanks for following along!

      • http://alexwebmaster.com/ Alex Garrido

        Awesome! I guess is just matter of being more creative, right.:D

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