Tag Archives: community building
by Drew Meyers on 9:30 am June 30, 2017
The Evergrey & their technology arm Whereby.us are building a “better way to local“. I’m a fan (see prior writing here). They believe, and invest, in community. Proof: an event overview from November: Are you committed to community and local? Particularly if you’re in Seattle where Evergrey is focused, I’d encourage you to invest in their fundraising round. Want to invest (you have to be accredited, and have a minimum of $500)? Further details are here.
by Drew Meyers on 8:15 pm June 14, 2017
I wrote “Here Ye, Here Ye, Read All About it” 4 years ago. The noise hasn’t gone away. In fact, it’s the opposite. It’s gotten exponentially worse (that’s the time suck economy at work). From Seth Godin: Today, because noise is everywhere, we’re all surrounded by a screaming horde, an open-outcry marketplace of ideas where the race to be heard appears to be the only race that matters. And so subtlety flies out the window, along with a desire to engage for the long haul. … Read More »
by Drew Meyers on 10:00 am March 4, 2017
I wrote about the possibility of real estate brokers investing in innovation centers a few months ago. mHub is a brand new innovation center for physical products just opened in Chicago. It’s official! Physical product #innovation center @mhubchicago officially opens its doors #GomHUBChicagopic.twitter.com/FiU4bUbDC1 — WorldBusinessChicago (@WorldBizChicago) March 2, 2017 [via Todd Carpenter] It’s clear this innovation labs trend is happening with, or without, the real estate industry.
by Drew Meyers on 12:14 pm February 22, 2017
Given my own passion for community building, it’s probably no surprise I love everything about this mornings Evergrey newsletter (& blog post): People talk about how there’s no sense of community in their [apartment] buildings,” Stephanie said. “Not in the buildings I manage.” … Some years ago Stephanie saw a woman sitting by herself at a barbecue. She started talking to her, then invited her out to dinner with friends. Now the woman, who had just moved here from Chicago, is one of Stephanie’s closest friends. The … Read More »
by Drew Meyers on 9:00 am January 11, 2017
I read Patrick Sisson’s piece on Curbed, Can cities create innovation hubs that work for the entire economy? The future of cities is a topic that intrigues me, and believe innovation hubs are part of that (for some cities). Durham seems to be proving that. Innovation hubs are fundamentally about community. Those that succeed in real estate, are in the business of building community. Why aren’t brokerages / franchises investing in local innovation labs?
by Drew Meyers on 10:08 pm November 29, 2016
I read Greg Fischer’s latest blog post here, and it ended with a video you should all watch. It’s Nate Bowling (2016 Washington Teacher of the Year) talking about law enforcement, education, real estate — the three most critical forces building/shaping communities. Honestly, it’s long (40 minutes with Q&A) — but you really should watch, listen deeply, and think about what he’s saying. A couple of my own thoughts… Fact: there is a life lottery that exists in this world, and it’s as simple as where you’re … Read More »
by Ryan Gullett on 4:20 pm November 17, 2016
Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done a good job covering CRM’s and database tools. How do you fill those systems with good quality leads? You get local! I think lots of agents are missing out on a very valuable gold mine of leads. The Real Estate Agent … Read More »
by Drew Meyers on 4:20 pm September 13, 2016
I often tell people community building is the most defensible strategy in existence. It’s also the hardest. For those who want to better understand community, you should read the latest post by David Spinks at CMX Hub (hint: he knows more about community than virtually anyone I know) on Medium, titled “What If Your Business Is Actually a Community?“ Think about it. Zillow’s business IS a community, spanning execs, employees (and former employees like me), board members, investors/shareholders, advisors, agents, brokers, MLS’, tech vendors, media — and … Read More »
by Drew Meyers on 1:45 pm May 17, 2016
Lets make the assumption you want your brokerage/franchise to be viewed as the local expert for the areas you serve. (let’s be honest: what agent DOESN’T want to be the local expert?) Lets make the assumption you buy into the long term lead generation concept/strategy I outlined last week. Let’s also assume you have the technology (either via StreetAdvisor, or the money and know-how to build it yourself) to execute the strategy. Assuming all of that is true — how, exactly, would you go about … Read More »
by Drew Meyers on 8:00 am May 12, 2016
This may be a bit too geeky, but is anyone thinking about the commitment curve? Carrie Jones, one of the best community builders I know, has some thoughts worth reading here. How are you thinking about long term engagement, relationship building, and community building?