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Tag Archives: community building

Tag Archives: community building

Real Estate Brokerages/Franchises…and Innovation?

by Drew Meyers on 9:00 am January 11, 2017

City-Scape-Star-Wars

I read Patrick Sisson’s piece on Curbed, Can cities create innovation hubs that work for the entire economy? The future of cities is a topic that intrigues me, and believe innovation hubs are part of that (for some cities). Durham seems to be proving that. Innovation hubs are fundamentally about community. Those that succeed in real estate, are in the business of building community. Why aren’t brokerages / franchises investing in local innovation labs?

Law Enforcement, Education, Real Estate — and Communities

by Drew Meyers on 10:08 pm November 29, 2016

online_community-300x225

I read Greg Fischer’s latest blog post here, and it ended with a video you should all watch. It’s Nate Bowling (2016 Washington Teacher of the Year) talking about law enforcement, education, real estate — the three most critical forces building/shaping communities. Honestly, it’s long (40 minutes with Q&A) — but you really should watch, listen deeply, and think about what he’s saying. A couple of my own thoughts… Fact: there is a life lottery that exists in this world, and it’s as simple as where you’re … Read More »

Local Real Estate Marketing Tips

by Ryan Gullett on 4:20 pm November 17, 2016

Real Estate Marketing Tips

Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done a good job covering CRM’s and database tools. How do you fill those systems with good quality leads? You get local! I think lots of agents are missing out on a very valuable gold mine of leads. The Real Estate Agent … Read More »

What If Your Business Is Actually a Community?

by Drew Meyers on 4:20 pm September 13, 2016

business-as-community

I often tell people community building is the most defensible strategy in existence. It’s also the hardest. For those who want to better understand community, you should read the latest post by David Spinks at CMX Hub (hint: he knows more about community than virtually anyone I know) on Medium, titled “What If Your Business Is Actually a Community?“ Think about it. Zillow’s business IS a community, spanning execs, employees (and former employees like me), board members, investors/shareholders, advisors, agents, brokers, MLS’, tech vendors, media — and … Read More »

How to Build Local Expertise With the Help of Your Clients

by Drew Meyers on 1:45 pm May 17, 2016

wallingford review

Lets make the assumption you want your brokerage/franchise to be viewed as the local expert for the areas you serve. (let’s be honest: what agent DOESN’T want to be the local expert?) Lets make the assumption you buy into the long term lead generation concept/strategy I outlined last week. Let’s also assume you have the technology (either via StreetAdvisor, or the money and know-how to build it yourself) to execute the strategy. Assuming all of that is true — how, exactly, would you go about … Read More »

Is Anyone in Real Estate Thinking about the Commitment Curve?

by Drew Meyers on 8:00 am May 12, 2016

blog-commitment-curve-1024x774

This may be a bit too geeky, but is anyone thinking about the commitment curve? Carrie Jones, one of the best community builders I know, has some thoughts worth reading here. How are you thinking about long term engagement, relationship building, and community building?

Long Term Defensibility as a Franchise with Deep, Unique Local Data

by Drew Meyers on 12:42 pm May 9, 2016

wallingford review

I think a lot about long term strategic defensibility when evaluating any business (& building my own). The best companies, focus on what they do better than anyone else, that is extremely hard to duplicate — and stay focused on executing on increasing that defensibility. You’ve got to build a moat to protect your castle. In the context of web and mobile assets, without a “moat”, someone will inevitably knock you off. From the real estate franchise perspective, what’s defensible about your lead generation efforts? What’s your moat? We … Read More »

Community Is Not The Goal

by Drew Meyers on 12:18 pm March 26, 2016

online_community

This is an old video I’ve watched before, but it’s worth watching again. For those that understand my commitment and investment into community, it’s no surprise why I love Jeff Turner so much. He gets community in a way virtually no one else does. Happy Saturday.

The Crappy World of Leads

by Drew Meyers on 3:35 pm March 25, 2016

Holy Grail of Real Estate Leads

From Brian’s most recent post at 1000Watt: This week I sat in a conference room with a bunch of really smart people who showed me a future without online real estate leads. It was a transcendent experience. The “online lead” has been dangled over the head of the real estate industry like a talisman since the early 2000s. It has held us in its thrall even as we saw its falsehood : 2% conversion rates, scattershot lead forms, the brutal verbs – capture, route, drip, … Read More »

Can You “Platform” Community?

by Drew Meyers on 10:51 am December 10, 2015

Arnold Waldstein wrote an interesting post the other day titled “Can you platform community?“. It’s a topic I think about non stop, given community is what I’m most passionate about enabling in this world. I KNOW community changes lives for the better, and if I had to boil down the “why am I still working on Horizon” answer, that would be the answer (the slightly longer answer is here). I fundamentally believe an agents and brokers are in the business of community building. If you don’t build … Read More »

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