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Tag Archives: content marketing

Tag Archives: content marketing

Lifestyle Marketing in Multi-Family Real Estate (Or Lack Thereof)

by Michael Price on 10:23 am June 5, 2015

I’ve been doing a great deal of research lately in the multi-family / rental vertical. Look at just about any apartment community web site and you’ll find the same content structure. Photos (almost always poorly produced) Amenities A Map Floor Plan Images Pet Policy Absolutely none of the content that I have reviewed thus far does anything to establish any kind of consumer engagement. Of the first 10 properties that I randomly selected to review, only 2 had any social media links and the accounts … Read More »

Is Content Marketing Sustainable?

by Drew Meyers on 10:09 am January 19, 2014

I’d urge you to read Mark Schaufer’s post: Content Shock: Why content marketing is not a sustainable strategy. There is a LOT of content on the web, with more and more created every single day. How do you stand out? Are you writing amazing content that people truly care about, or just adding to the crap online? How much does it cost you? How many people does it reach? How many people will that same content reach a year or two from now? Those are all … Read More »

Need Motivation to Write More Content?

by Drew Meyers on 1:20 pm July 26, 2012

You all know that if you drive zero traffic to your website, you’re going to convert zero leads. You all know that writing great content, consistently is one of the best ways to drive traffic to you site. You also all know that writing content consistently is hard work. So you don’t write. And you get no business. Which brings me to a reason you should invest real money in a professional design for your website/blog. A professionally designed site will motivate you to write … Read More »

An Example of Brokerages Missing the Content Marketing Boat

by Drew Meyers on 11:04 pm February 16, 2012

Like the local data expert situation which I discussed awhile ago, agents and brokerages are also getting killed at the content marketing game. Why aren’t big, national brokerages pulling together content like this as a marketing tactic? Or even regional brokerages covering a few local MSA’s? Mining listing data for interesting data and photos to attract consumer traffic is not that hard. It serves two primary purposes — interesting content for consumers AND link bait as one method of link building. It works, or I assure … Read More »

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