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Tag Archives: conversion rates

Tag Archives: conversion rates

Conversion Rates in 2016

by Drew Meyers on 7:30 am May 10, 2016

It’s been quite awhile since the topic of conversion rates on real estate websites was talked about. What conversion rates is your website seeing? (Keep in mind, without context, conversion numbers mean nothing.)

Conversion Numbers for Agent and Broker Websites

by Drew Meyers on 6:02 am July 31, 2012

I was having a conversation with a real estate agent the other day as a result of the test I ran as part of Startup Weekend Amsterdam, and we got to discussing conversion. Conversion, of course, varies depending on your goals. Generally, in a real estate context, conversion means the percentage of your web visitors who contact you by some means after hitting your home page. Ideally actually buy or sell a house with you – but that is out of the control of a … Read More »

How Can We Drive More Traffic?

by Jeff Manson on 3:23 pm May 16, 2010

I am always looking for new effective ways to drive more traffic to my site and help others do the same, so I wanted to explore the most effective ways to do that without organic search engine rankings. Not everyone can get in the top 10 on Google. Luckily that is not the only way to get users to our sites. I have come up with a list of different ways agents can drive traffic to their sites. I have put them in order of … Read More »

How Can We Increase Our Closings From Our Sites?

by Jeff Manson on 1:29 pm January 30, 2010

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I would assume that most of the people that took the survey focus a large amount of time working on and energy driving traffic to their sites. I tried to come up with a list of the various reasons why the … Read More »

How To Manage Your Leads More Efficiently

by Jeff Manson on 4:46 pm November 7, 2009

In my last post “ Website Design & Usability Make a Huge Difference ” I had mentioned that we could discuss ways to improve conversions by using a good lead manager (CRM). Once you are able to get a web design that has great usability that has lowered your bounce rate and improved your traffic. Now what do you do with all the users signing up and all the new email requests about properties? On the old site we did all this manually. We were … Read More »

Website Design & Usability Make a Huge Difference

by Jeff Manson on 4:00 pm October 24, 2009

Design your site for your users and not your ego. Lets face it, most users landing on a real estate site are most interested in searching for properties not whether you are a GRI, CRS, CRE, ABR, SRES, etc…. I think you get the point. I re-designed my site back at the end of 2008. The goal was to give the user more what they wanted and easy for them to get there. If you do that your conversions will drastically increase!! My old sites … Read More »

Should You Required Registration or Not?

by Jeff Manson on 5:40 pm September 10, 2009

I know this will be as popular with some agents as using a road map or set of questions when following up with a prospect 😉 I have been selling real estate online at a pretty high level for about 6 years now. I have also done a lot of A & B testing with required registration and without. Our analytics tell us that required registration, if done correctly, will convert more closed transactions than not requiring a registration. I know a lot of agents … Read More »

What the Funnel is going on around here?

by Geordie Romer on 2:35 pm July 22, 2009

Back at Portland’s Real Estate Bar Camp I was intrigued by a discussion led by Galen Ward of Estately about how to increase conversions on real estate websites. How do we take visitors to our blog or website and turn them into closed sales? I’m not sure we came up with any hard and fast rules or even best practices. My takeaways? Forced registration for IDX search probably doesn’t help. It takes about 2500 visitors to have any real data to see if what you … Read More »

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