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Tag Archives: direct mail

More Mail, More Money: Leveraging Direct Mail with QR Codes for Better ROI

by John E. Miller on 5:41 pm August 8, 2011

Just about every real estate professional I know has used direct mail at some point in his or her career. The reasons are obvious: Direct mail can be infinitely personalized; is relatively affordable; is low-tech enough for mass consumption; and delivers a pretty decent return on investment. (Especially if the direct mail campaign is used to target specific neighborhoods in which the real estate agent is a specialist.) There are ways to make this marketing strategy even better, though, and that incorporates using some of … Read More »

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