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Tag Archives: don draper

Branding in a World Where There is No Free Lunch

by Drew Meyers on 11:03 am March 20, 2017

Rich Barton (Zillow’s chairman) wrote an article every entrepreneur should read: The New Age of Marketing (Don Draper is making a comeback). The Don Draper mention is timely for me, given I’ve recently gotten addicted to Mad Men (which I’m sure many of you reading have already watched). Don Draper is the creative genius behind the ad agency Sterling Cooper and later at Sterling Cooper Draper Pryce. Eyes on brand, and capturing someone’s attention and imagination. That’s the name of the game. There’s no more free … Read More »

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