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Tag Archives: Google Strategies

Tag Archives: Google Strategies

Remarketing, are you doing it and if you're not, should you be?

by Matthew Swanson on 12:24 pm July 22, 2010

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did. According to Wikipedia, Retargeting (or Remarketing as Google calls it inside Adwords) is… is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result … Read More »

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