You are here: GeekEstate Blog »

Tag Archives: hyper local

Tag Archives: hyper local

Local Expertise, Trulia and Neighborhood Reviews

by Drew Meyers on 8:30 am May 2, 2017

In 2015, I asked the following question: How long until one of the big multi-billion dollar companies — Zillow or Realtor.com/NewsCorp –takes a stab at the local expert opportunity (in real estate)? Perhaps we have our answer. I recently received the following email from Trulia… Clicking “Leave A Note Now” took me to the following page (after filling in the ZIP code I live in)… It’s nice to see I’m not the only one who believes the local expert opportunity is one worth pursuing. That said, I’m a … Read More »

What Does Your City Whisper to You?

by Drew Meyers on 11:00 am April 26, 2017

Given my own travels and having friends all over the world — I think about “cities” often. When I hear the name of a specific city, I generally think about my experiences while visiting or, if I’ve never been there, people I know who live there (or have told me about their prior visits). Or, perhaps I think about a book or movie that took place there. Maybe its a sports team. The point being that I have a unique perception of what makes a city and … Read More »

Local Experts, Parkbench, and Escaping the Local News Graveyard

by Drew Meyers on 3:00 pm March 26, 2017

Rob Hahn got me thinking about the topic of local experts again. If you haven’t noticed by now, it’s a topic that I’ve been thinking about for a long time. Parkbench, the subject of a recent founder interview, is a neighborhood news platform helping real estate agents be the digital mayor of their neighborhood. They actually refer to it as a Local Leader Real Estate Marketing System (truthfully, I’m not exactly sure what that means). A bit more about their model: Real Estate is a relationship based business and … Read More »

Whereby.Us & Sponsoring Neighborhood Guides

by Drew Meyers on 11:14 am March 6, 2017

Whereby.us is a creative agency for local. They are behind two local publications, The New Tropic in Miami, and The Everygrey in Seattle (which I subscribe to). Today I noticed the New Tropic has a section of neighborhood guides, sponsored by Lyft. As one example, take a look at the Little Haiti guide: Lyft (which I use regularly & am long on) certainly has an interest in reaching locals. Obviously, it goes without saying real estate agents, brokers, and franchises also have a vested interest in … Read More »

Meet the RE Tech Entrepreneur: Grant Findlay-Shirras from Parkbench

by Drew Meyers on 6:17 pm March 5, 2017

In our latest real estate tech interview, we’re talking with Grant Findlay-Shirras from Parkbench. Based in Toronto, Parkbench is neighborhood news platform. I met Grant in New York and had a chance to talk through their product and business model a bit. Having worked at Zillow, launched local market explorer, built a “cliff notes version of TripAdvisor” product called welcome kits, and consulted for StreetAdvisor for a year — the hyper local space is one I know well, though I’ll save my own thoughts for a future post. Without further … Read More »

Location Intelligence. Pilgrim SDK, by Foursquare

by Drew Meyers on 11:09 pm March 2, 2017

We all know real estate is about location, location, location. Did I mention location? There’s a new set of location intelligence development tools available from Foursquare, which released their Pilgrim SDK this week (which they refer to as a contextual awareness engine). More information can be found here. Any developers investigated the SDK yet? What, if any, real estate uses can you think of? Notifying people of nearby open houses in urban areas?

Local News and Real Estate

by Drew Meyers on 9:07 am February 15, 2017

The New York Times, Washington Post, and the Wall Street Journal will find a way to survive, but it’s no secret local news has had a rough ride over the past two decades. Newspapers aren’t what they used to be. Some even say they are dead. There have been a number of startups try to bridge the local news gap, largely to no avail. Outside.in and Patch got the closest. Blockfeed in NYC is the one I wrote about most recently. Turns out, making money from … Read More »

Seattle in Progress — and an Agent/Broker/Franchise Opportunity

by Drew Meyers on 1:22 pm January 13, 2017

I found Seattle in Progress (a web app by Ethan Phelps-Goodman) this morning in the Evergrey newsletter…it helps you figure out what’s being built in the city of Seattle. Guess what I did when I found it? I immediately sent it to my friend who lives a few blocks from me. Both he and his wife thought it was a cool and valuable (that’s the key part) website even though they are not buying or selling. I also sent it to my sister and brother-in-law, both of who … Read More »

Teams, Leads, and the Long Term

by Drew Meyers on 2:16 pm January 6, 2017

Lead generation offers for real estate agents

Brian mentioned a theme I’ve been thinking about: I also wonder if the very efficiency that makes teams work right now is also a long-term weakness. The rainmaker/buyer agent/TC pod fueled by online leads captured, scored, routed, incubated and dripped upon can be a lean, mean machine. A machine that could be replaced. It strikes me that the old-school top producer — a referral-driven creature dependent on a smile more than systems — may be more enduring in an age where artificial intelligence and machine … Read More »

Local Real Estate Marketing Tips

by Ryan Gullett on 4:20 pm November 17, 2016

Real Estate Marketing Tips

Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done a good job covering CRM’s and database tools. How do you fill those systems with good quality leads? You get local! I think lots of agents are missing out on a very valuable gold mine of leads. The Real Estate Agent … Read More »

2008 - 2017 GEEK ESTATE · ALL RIGHTS RESERVED - THEME BY Virtual Results
Hosted by Caffeine Interactive