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Tag Archives: hyper local

Tag Archives: hyper local

Thoughts on Zillow’s Latest Consumer Brand, Out East

by Drew Meyers on 10:06 am February 16, 2018

Zillow recently launched a new brand, Out East. It’s a portal for the Hamptons, joining Street Easy as a Zillow Group consumer brand on the East coast. It’s the result of their acquisition of Hamptons Real Estate Online (see here), which turned out to be an “SEO juice” acquisition (that shouldn’t surprise anyone). I wrote an article with my thoughts on their last consumer consumer brand launch, RealEstate.com — and thought I’d write a few thoughts on Out East. What exactly is Out East? Out … Read More »

Local “TrafficLab”, Powered by You (the Agent/Broker)

by Drew Meyers on 10:00 am January 9, 2018

I came across the Seattle Times’ Traffic Lab this weekend. Specifically, this research piece — which led me to One Center City. This data is all public. My question to the industry: why aren’t you curating & delivering this content to local residents? Shouldn’t my real estate agent (if I had one) be the one ensuring I know everything I need to know about what’s happening in my city?

Content Idea for Real Estate Website/Blog: Local Podcast Roundup

by Drew Meyers on 10:33 am November 15, 2017

Once again, you can look to The Evergrey for inspiration in local. Looking for content ideas for your hyper local blog/website? A local podcast roundup for your city (or neighborhood). For a fantastic example, head over and have a look at Everygrey’s ” 10 podcast episodes that’ll teach you something new about Seattle”.   Doing the research to put together a local podcast episode resource such as this is something I believe every agent and broker would be wise to invest in. PS: Why brokerages and teams aren’t investing in … Read More »

Google’s “parking difficulty” and “find parking” + a Real Estate Idea

by Drew Meyers on 11:00 am August 30, 2017

You may have seen the news from Google Maps that they added “parking difficulty” coverage to 25 more cities (doubling coverage from 25 cities to 50). That of course got me thinking about the real estate use case for the difficulty of parking near a specific address. A “Parking Score” to help a renter/buyer assess how much of a pain in the rear parking will be near their new home. Even if they have a reserved spot in the building for themselves, most people entertain guests from … Read More »

More on Nextdoor & Real Estate

by Drew Meyers on 8:18 am August 22, 2017

Nextdoor recently launched an ad product targeted at agents. A couple weeks ago, they took the next step and added real estate sections to neighborhoods in select cities (greater Atlanta area, Austin, San Francisco Bay Area, Dallas-Ft. Worth, Houston, Los Angeles, Phoenix, Portland, Sacramento, and San Diego). Much of the current product seems to be about helping agents showcase their listings. It’s no secret real estate listings are a valuable piece to engaging content to home owners — but I certainly don’t think Nextdoor wants to be, … Read More »

Why Seattle?

by Drew Meyers on 3:40 pm June 21, 2017

Have a look at the latest Evergrey video, showcasing a few of the many transplants to recently move to Seattle… We asked Seattle transplants: Why Seattle? What do Seattle newcomers really think about the city? We asked a group of transplants and heard some fascinating — and challenging — stories. Friends with someone new in town? Tag them in the thread! Did you move to Seattle within the last two years? Tell us: What’s something that’s surprised you about the city so far? Check out … Read More »

Local Expertise, Trulia and Neighborhood Reviews

by Drew Meyers on 8:30 am May 2, 2017

In 2015, I asked the following question: How long until one of the big multi-billion dollar companies — Zillow or Realtor.com/NewsCorp –takes a stab at the local expert opportunity (in real estate)? Perhaps we have our answer. I recently received the following email from Trulia… Clicking “Leave A Note Now” took me to the following page (after filling in the ZIP code I live in)… It’s nice to see I’m not the only one who believes the local expert opportunity is one worth pursuing. That said, I’m a … Read More »

What Does Your City Whisper to You?

by Drew Meyers on 11:00 am April 26, 2017

Given my own travels and having friends all over the world — I think about “cities” often. When I hear the name of a specific city, I generally think about my experiences while visiting or, if I’ve never been there, people I know who live there (or have told me about their prior visits). Or, perhaps I think about a book or movie that took place there. Maybe its a sports team. The point being that I have a unique perception of what makes a city and … Read More »

Local Experts, Parkbench, and Escaping the Local News Graveyard

by Drew Meyers on 3:00 pm March 26, 2017

Rob Hahn got me thinking about the topic of local experts again. If you haven’t noticed by now, it’s a topic that I’ve been thinking about for a long time. Parkbench, the subject of a recent founder interview, is a neighborhood news platform helping real estate agents be the digital mayor of their neighborhood. They actually refer to it as a Local Leader Real Estate Marketing System (truthfully, I’m not exactly sure what that means). A bit more about their model: Real Estate is a relationship based business and … Read More »

Whereby.Us & Sponsoring Neighborhood Guides

by Drew Meyers on 11:14 am March 6, 2017

Whereby.us is a creative agency for local. They are behind two local publications, The New Tropic in Miami, and The Everygrey in Seattle (which I subscribe to). Today I noticed the New Tropic has a section of neighborhood guides, sponsored by Lyft. As one example, take a look at the Little Haiti guide: Lyft (which I use regularly & am long on) certainly has an interest in reaching locals. Obviously, it goes without saying real estate agents, brokers, and franchises also have a vested interest in … Read More »

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