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Tag Archives: hyper local

Tag Archives: hyper local

Whereby.Us & Sponsoring Neighborhood Guides

by Drew Meyers on 11:14 am March 6, 2017

Whereby.us is a creative agency for local. They are behind two local publications, The New Tropic in Miami, and The Everygrey in Seattle (which I subscribe to). Today I noticed the New Tropic has a section of neighborhood guides, sponsored by Lyft. As one example, take a look at the Little Haiti guide: Lyft (which I use regularly & am long on) certainly has an interest in reaching locals. Obviously, it goes without saying real estate agents, brokers, and franchises also have a vested interest in … Read More »

Meet the RE Tech Entrepreneur: Grant Findlay-Shirras from Parkbench

by Drew Meyers on 6:17 pm March 5, 2017

In our latest real estate tech interview, we’re talking with Grant Findlay-Shirras from Parkbench. Based in Toronto, Parkbench is neighborhood news platform. I met Grant in New York and had a chance to talk through their product and business model a bit. Having worked at Zillow, launched local market explorer, built a “cliff notes version of TripAdvisor” product called welcome kits, and consulted for StreetAdvisor for a year — the hyper local space is one I know well, though I’ll save my own thoughts for a future post. Without further … Read More »

Location Intelligence. Pilgrim SDK, by Foursquare

by Drew Meyers on 11:09 pm March 2, 2017

We all know real estate is about location, location, location. Did I mention location? There’s a new set of location intelligence development tools available from Foursquare, which released their Pilgrim SDK this week (which they refer to as a contextual awareness engine). More information can be found here. Any developers investigated the SDK yet? What, if any, real estate uses can you think of? Notifying people of nearby open houses in urban areas?

Local News and Real Estate

by Drew Meyers on 9:07 am February 15, 2017

The New York Times, Washington Post, and the Wall Street Journal will find a way to survive, but it’s no secret local news has had a rough ride over the past two decades. Newspapers aren’t what they used to be. Some even say they are dead. There have been a number of startups try to bridge the local news gap, largely to no avail. Outside.in and Patch got the closest. Blockfeed in NYC is the one I wrote about most recently. Turns out, making money from … Read More »

Seattle in Progress — and an Agent/Broker/Franchise Opportunity

by Drew Meyers on 1:22 pm January 13, 2017

I found Seattle in Progress (a web app by Ethan Phelps-Goodman) this morning in the Evergrey newsletter…it helps you figure out what’s being built in the city of Seattle. Guess what I did when I found it? I immediately sent it to my friend who lives a few blocks from me. Both he and his wife thought it was a cool and valuable (that’s the key part) website even though they are not buying or selling. I also sent it to my sister and brother-in-law, both of who … Read More »

Teams, Leads, and the Long Term

by Drew Meyers on 2:16 pm January 6, 2017

Lead generation offers for real estate agents

Brian mentioned a theme I’ve been thinking about: I also wonder if the very efficiency that makes teams work right now is also a long-term weakness. The rainmaker/buyer agent/TC pod fueled by online leads captured, scored, routed, incubated and dripped upon can be a lean, mean machine. A machine that could be replaced. It strikes me that the old-school top producer — a referral-driven creature dependent on a smile more than systems — may be more enduring in an age where artificial intelligence and machine … Read More »

Local Real Estate Marketing Tips

by Ryan Gullett on 4:20 pm November 17, 2016

Real Estate Marketing Tips

Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done a good job covering CRM’s and database tools. How do you fill those systems with good quality leads? You get local! I think lots of agents are missing out on a very valuable gold mine of leads. The Real Estate Agent … Read More »

A Broker Example Using StreetAdvisor

by Drew Meyers on 1:46 pm September 12, 2016

Everyone wants to see an example of someone using your product/service in a way they should be using it. StreetAdvisor is no different. The value proposition for sellers is clear, and the agent/broker value proposition is the ability engage with buyers and sellers who have self identified by asking questions (same core reason many contribute to Zillow Advice and Trulia Voices), breadcrumbs (SEO), and reaching a new audience specifically researching neighborhoods and cities you serve. Who gets the agent/broker value proposition? Eric Bramlett in Austin. I’ve known Eric … Read More »

Comment Marketing with Local Advice

by Drew Meyers on 9:00 am August 23, 2016

Great agents have deep, deep local expertise — and an incentive to share it. Hence why I’ve long thought there is a play to be made around showcasing local experts. Zillow Advice and Trulia Voices and Localism (check this press release from 2008) used to be the rage when it came to comment marketing with local advice. I don’t hear much about local advice comment marketing much anymore, though I’m sure there are some people who still have success leaving local advice breadcrumbs across the internet … Read More »

Special Offering for Brokers / Teams

by Drew Meyers on 4:28 pm July 21, 2016

We’re looking for a few strategic brokers / teams for StreetAdvisor’s revamped white label offering to promote as showcase clients — at a much lower price point than previously offered at. The “why”? Engagement, and conversion. Buyers looking at your site are already researching neighborhoods and cities elsewhere. Enable them to do that on your own site, so as to not give them a reason to leave. Or, even better, heavily invest in community building and end up with a completely differentiated set of hyper local tips and advice sourced from your … Read More »

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