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Tag Archives: Lead Generation

Tag Archives: Lead Generation

How To Complete A Direct Mail Campaign (In Less Than 30 Minutes)

by Seth Williams on 1:38 pm April 14, 2014

Over the past 6 years, direct mail marketing has been one of the most successful methods that I’ve relied on to find motivated sellers. It has yielded a consistently solid response rate, which has resulted in my ability to generate more leads, close more deals and make more money (both in good times and in bad). This is all good and fine – but there are a lot of real estate professionals who have heard this story over and over again and have never actually … Read More »

What’s the best lead site for real estate agents?

by Craig Simoneau on 10:31 am July 8, 2013

Nearly every day I talk to agents that are looking for the answer to the same question. What’s the best lead generation site? Zillow? Trulia? At the surface this sounds like a simple question, but even though I work with hundreds of agents that get leads from over 50 sources, the answer is still unclear. The reason it’s so hard to answer the best lead source question starts with the very nature of the websites that generate these leads. It’s important to keep in … Read More »

Rebogateway: Using Probability As A Strategy For Real Estate Listing Leads

by Sam DeBord on 6:51 pm March 26, 2013

Rebogateway real estate leads

I had a chance to review a new product recently that takes a more strategized approach to finding listing leads for real estate agents.  Rebogateway (R.E.B.O. being an acronym for Real Estate Back Office) is a product that focuses on which homeowners are most likely to sell in the near future.  The emphasis is on saving the agent time and money by focusing their marketing efforts on the leads that are most likely to convert. Rebogateway is tied into a number of data sources, from … Read More »

Get a 20 Minute Online Marketing Consultation via Google Hangout for 5 Dollars

by Drew Meyers on 10:03 am July 7, 2012

Good news for 4 people – I’m offering an online marketing consultation for agents or brokers for $5 to the first 4 people to pay. Here’s the background as to why. I’m currently at Startup Weekend in Amsterdam working with a team building a platform that enables you to learn anything, anywhere from anyone. For 5 Euro $5. Via Google Hangouts. Some of you may have already used Fiverr, which is a website that allows you to do anything for anyone for $5. Or, on the other side … Read More »

4 Key Reasons To Choose WordPress For Your Real Estate Website

by Seth Price on 7:53 am March 13, 2012

WordPress Rules! So, you’ve decided to launch a blog or real estate website? Chances are you’re not doing it alone. That being the case, your next choice should be about which CMS (content management system) you’ll use to simplify all the activities you’d rather not have to be an expert on. Of the platforms out there WordPress has emerged as the clear leader. Here are four reasons why. 1. Popularity WordPress is currently the most popular CMS in use on the Internet. All in all, … Read More »

Building Brand with Social Media at the Brokerage Level

by Justin Britt on 4:38 pm January 19, 2012

Hawaii Life Facebook Insights

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat an email from Mr. Beall. Knee deep in a Hawaii Life interface redesign, however, my Gmail account was left unmanaged and overflowing its 200G limit. Since integrating social media into our real estate search in September 2011, I hadn’t really thought … Read More »

Craigslist Real Estate Strategy: More Traffic & Leads

by Jeremy Linder on 4:49 pm November 17, 2011

craigslist marketing for real estate

In many markets the online classified site gets insane amounts of traffic. Many real estate agents have attempted to take advantage of this by repeatedly posting ineffective ads and conclude it’s not a reliable source of website traffic or lead generation for them. Heck, I was even one of these agents for most of 2010. You see I was posting ads nearly every day but the only responses I ever got were spam. How can that be? I was using professional looking HTML templates, … Read More »

A Conversation That Blew My Mind

by Daniel Beer on 7:58 am January 17, 2011

Some real estate agents out there have to reread the popular best selling book  “Who Moved My Cheese” because they are just far to stubborn, and, more importantly, are losing market share. Here’s The Background To The Story I recently had a conversation about online lead capture with an agent that left me shaking my head.  This particular agent was once an absolute powerhouse.  In fact, she was at one time a highly celebrated agent that was consistently honored by one company award after another.  … Read More »

Use Linkedin and Facebook to Increase Conversions

by Ryan Hinricher on 6:09 pm January 31, 2010

As many social media experts, gurus, and ninjas try to “monetize” social media for their clients, others are focusing simply on the connection and interaction with clients.  Dare I say “engaging”?  Engagement used to be for when 2 people decided to get married, but today it has quickly become the reason you use Twitter, Facebook, and other social media outlets.  In fact, it might be the most overused word of 2009.  We all agree social media and engagement are here to stay though, at least … Read More »

How To Manage Your Leads More Efficiently

by Jeff Manson on 4:46 pm November 7, 2009

In my last post “ Website Design & Usability Make a Huge Difference ” I had mentioned that we could discuss ways to improve conversions by using a good lead manager (CRM). Once you are able to get a web design that has great usability that has lowered your bounce rate and improved your traffic. Now what do you do with all the users signing up and all the new email requests about properties? On the old site we did all this manually. We were … Read More »

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