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Tag Archives: Marketing

Tag Archives: Marketing

Real Geeks Releases Facebook Marketing Tool

by Sam DeBord on 8:18 am May 5, 2016

Real Geeks Facebook marketing tool

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook marketing process for Realtors (Disclosure: We have multiple Real Geeks products, but are not paid for promotion or referrals). The hassle with Facebook ads on a large scale is the reproduction of campaigns over time and across different areas. The … Read More »

Real Estate Branding Madness – Is this the worst ever?

by Chris Drayer on 8:56 am March 13, 2014

March is one of my favorite months. Spring real estate is revving up, it’s almost sailing season and my Jayhawks frequently make long NCAA Tournament runs. Last night, DePaul and Georgetown fought it out, with DePaul narrowly winning 60-56. However, neither team is likely to reach the NCAA Tournament come Selection Sunday. Their records are not very strong and the conference is a mess and falling by the wayside as management lacks oversight and unity. Last night, I took a photo of the game and I … Read More »

Real Estate Trademarks in Meta Tags

by Crystal Tost on 6:13 am October 3, 2012

MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us.  With all the Penguin and Panda talk – and of course the penalties that Google has handed out in the last months – they have really shaken up rankings across the US and Canada. But now you have to wonder about Trademarks and how they affect … Read More »

4 Key Reasons To Choose WordPress For Your Real Estate Website

by Seth Price on 7:53 am March 13, 2012

WordPress Rules! So, you’ve decided to launch a blog or real estate website? Chances are you’re not doing it alone. That being the case, your next choice should be about which CMS (content management system) you’ll use to simplify all the activities you’d rather not have to be an expert on. Of the platforms out there WordPress has emerged as the clear leader. Here are four reasons why. 1. Popularity WordPress is currently the most popular CMS in use on the Internet. All in all, … Read More »

Google's Latest Ranking Factors – 1 Year After Panda

by Justin Britt on 5:57 pm February 27, 2012

3 days after the anniversary of the Google Panda Update—G’s first algorithm targeting poor content—the search giant announces its latest algo update: Panda 3.3. Important Google Updates There are over 40 improvements in the latest Panda update, most noteable are: Link Evaluation Google says, “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.” What this means? If you’re still trading links, or participating in link building practices … Read More »

Building Brand with Social Media at the Brokerage Level

by Justin Britt on 4:38 pm January 19, 2012

Hawaii Life Facebook Insights

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat an email from Mr. Beall. Knee deep in a Hawaii Life interface redesign, however, my Gmail account was left unmanaged and overflowing its 200G limit. Since integrating social media into our real estate search in September 2011, I hadn’t really thought … Read More »

How Agents Can Use Online Communities to Network

by John E. Miller on 10:31 pm January 16, 2012

For real estate agents, helping clients buy and sell homes is arguably more difficult than ever before. Competition is higher and tighter for a smaller number of clients who, understandably, fear the impact of a down real estate market and are reluctant to take the leap to owning a home or buying a new one. For these reasons, finding any leverage to use when building and growing a network is a must. Fortunately, the power of the Internet remains as strong as ever. In fact, … Read More »

Change the Way you do Real Estate with Social Media

by John E. Miller on 5:06 pm October 17, 2011

Social media networks such as Facebook and LinkedIn have truly changed the way we do business across the world, including real estate. When it comes to everything from shopping to buying a house, many people first turn to the internet before spending time in the field. Therefore, if you want to attract buyers (especially of the most recent generations) then social media networking is essential. The Key to Social Media Networking Now that you know the importance of utilizing social media networking for everything from … Read More »

Social Objects – Who Cares?

by Ines Hegedus-Garcia on 9:57 am September 8, 2011

Not another article about Social Objects!!  Who cares if you’re into music, golf or heaven forbid….MOJITOS!! The fact is that social objects are “the fuel of the social web” as Social Media Today puts it. They are the things that people like to share, like and comment on within their networks. A social object can be an announcement, a piece of music, a picture, a compelling video, an idea, a question, a quote… Literally everything can be a social object. As long as it’s in … Read More »

More Mail, More Money: Leveraging Direct Mail with QR Codes for Better ROI

by John E. Miller on 5:41 pm August 8, 2011

Just about every real estate professional I know has used direct mail at some point in his or her career. The reasons are obvious: Direct mail can be infinitely personalized; is relatively affordable; is low-tech enough for mass consumption; and delivers a pretty decent return on investment. (Especially if the direct mail campaign is used to target specific neighborhoods in which the real estate agent is a specialist.) There are ways to make this marketing strategy even better, though, and that incorporates using some of … Read More »

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