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Tag Archives: Mortgage

Tag Archives: Mortgage

Innovate for Consumer Mortgage Experience–Not Lead Generation

by Sam DeBord on 11:30 am December 7, 2015

Google announced a new mortgage shopping product in late November. Partly powered by Zillow, it’s an advertising tool for lenders and a product comparison tool for consumers. Zillow already has the products, interest rates, and reviews of nationwide lenders across its mortgage shopping system. It makes perfect sense to integrate these into Google search results more seamlessly, reducing the number of clicks users must make to find the mortgage answer they’re looking for. There’s a lot of money flowing into those companies, as they continue … Read More »

Future Mortgage Option: Lending Insurance To Avoid Rate Volatility

by Sam DeBord on 9:41 am October 29, 2014

Future Mortgage Options

Imagine you’re one of the millions of Americans who have been locking in in record low interest rates on adjustable rate mortgages within the past few years. 4.0 percent on a 30 year mortgage is a good deal, but 2.25% on a 5 yr ARM, or 2.5% on a 7 yr ARM cuts your payment nearly in half. Since most mortgages are refinanced or the property is sold within a seven year time frame, it seems like a good financial bet. Still, five to seven … Read More »

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