You are here: GeekEstate Blog »

Tag Archives: newspapers

Tag Archives: newspapers

CPM vs. CPC

by Bryn Kaufman on 10:02 pm February 3, 2015

Here is an example of why newspapers are having a hard time vs. Google. My local paper charges $50 CPM, which is $50 per thousand impressions, for a banner ad near the top of their homepage. Keep in mind this banner is not targeted to Real Estate buyers and sellers, it is just shown to anyone who wants to read the paper. Google on the other hand charges me an average of .21 CPC, or Cost Per Click, and they show my display ad on … Read More »

2008 - 2017 GEEK ESTATE · ALL RIGHTS RESERVED - THEME BY Virtual Results
Hosted by Caffeine Interactive