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Tag Archives: optimizer

Easy A/B Tests For Everyone

by Michael LaPeter on 10:49 am September 20, 2010

A/B Testing is a way to test different headlines, calls to action, or anything else on your website with different segments of visitors.  Instead of just guessing which headline converts your visitors into clients, you actually test several version and pick the winner. Sounds great, right?  The only problem has been that up until now, it’s been a lot tougher than it needs to be create A/B tests.  Google has been offering their Website Optimizer for a while now, but I’ve always found it to … Read More »

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