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Tag Archives: out east

Thoughts on Zillow’s Latest Consumer Brand, Out East

by Drew Meyers on 10:06 am February 16, 2018

Zillow recently launched a new brand, Out East. It’s a portal for the Hamptons, joining Street Easy as a Zillow Group consumer brand on the East coast. It’s the result of their acquisition of Hamptons Real Estate Online (see here), which turned out to be an “SEO juice” acquisition (that shouldn’t surprise anyone). I wrote an article with my thoughts on their last consumer consumer brand launch, — and thought I’d write a few thoughts on Out East. What exactly is Out East? Out … Read More »

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