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Tag Archives: play bigger

Tag Archives: play bigger

The Power of Distribution in 2017

by Drew Meyers on 9:45 am May 12, 2017

Early in my startup career (when I was first building Oh Hey World), I severely underestimated the power of distribution. In today’s landscape, the behemoths’ (Zillow, Facebook, AirBnB, Uber, etc) have a massive — and I mean massive — advantage when it comes to eyes on brand. They can be slow, but even if they’re 12 months late with their go to market, they can instantly put eyes on a new offering in a way that would cost a startup tens of millions, if not … Read More »

Play Bigger, and Category Kings

by Drew Meyers on 7:20 pm December 16, 2016

I started a new book this morning. Play Bigger (affiliate link). The book talks about category kings, and the fact that the king always captures 70-80% of value/revenue in a given category, 2nd place grabs enough to scrape by and remain viable — and everyone else fights for the scraps (and generally ceases to exist). Category kings don’t sell better. They sell different. There is one clear a category killer in online real estate. Zillow. (in fact, Rich Barton was mentioned in the book for his work … Read More »

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