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Tag Archives: real estate idx

Tag Archives: real estate idx

For Brokerage Profits, Syndication is an Inefficient Stepchild to IDX

by Sam DeBord on 3:49 pm April 14, 2015

IDX is not Syndication

(Note: This post is about industry-wide brokerage profitability in an IDX scenario vs a syndication scenario.  It’s  not about an individual broker’s profits or decision to use IDX/syndication.)   We’re hearing more often that IDX and listing syndication are essentially the same (via Rob).  From a consumer advertising perspective, that argument may make sense.  From a broker-centric profit mindset, it’s far from the truth. Our company shares our listings with brokers via IDX and with portals via syndication.  It makes sense based on our clients’ requests, but to … Read More »

The Case FOR Not Having IDX on a Broker Site

by Drew Meyers on 5:01 am January 25, 2013

Greg Fischer just launched a new website, FWLocal.com. Yet one feature is surprisingly absent. IDX. It’s no secret most of “leads” from agent or broker websites are converted to contact information with IDX. So, is ditching IDX a risk? Sure it is. I’m guessing Greg’s reasons are as follows: Agents and brokers can’t compete on search against the Zillow’s and Trulia’s of the world, particularly with the growing cost of providing a killer search experience across mobile and tablets. Even if you spent the money … Read More »

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