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Tag Archives: rich barton

Tag Archives: rich barton

Branding in a World Where There is No Free Lunch

by Drew Meyers on 11:03 am March 20, 2017

Rich Barton (Zillow’s chairman) wrote an article every entrepreneur should read: The New Age of Marketing (Don Draper is making a comeback). The Don Draper mention is timely for me, given I’ve recently gotten addicted to Mad Men (which I’m sure many of you reading have already watched). Don Draper is the creative genius behind the ad agency Sterling Cooper and later at the Sterling Cooper Draper Pryce. Eyes on brand, and capturing someone’s attention and imagination. That’s the name of the game. There’s no more … Read More »

Topics and Startups from Inman Connect

by Drew Meyers on 9:06 pm January 26, 2017

Last week was Inman Connect in New York, which is always a fun trip for me. I simply love New York (and thought about moving there a few years ago). Over the course of the week, I spoke with a wide range of startups, and discussed a variety of topics. Here’s a few that left an impression: mythic-vr.com: I’d previously experienced lighter weight VR devices powered by mobile phones, but never a full scale immersive experience. We’re still very very early, but VR is definitely looming on the horizon. RealScout: … Read More »

Play Bigger, and Category Kings

by Drew Meyers on 7:20 pm December 16, 2016

I started a new book this morning. Play Bigger (affiliate link). The book talks about category kings, and the fact that the king always captures 70-80% of value/revenue in a given category, 2nd place grabs enough to scrape by and remain viable — and everyone else fights for the scraps (and generally ceases to exist). Category kings don’t sell better. They sell different. There is one clear a category killer in online real estate. Zillow. (in fact, Rich Barton was mentioned in the book for his work … Read More »

The Invention of Online Real Estate and How it Changed the Industry…

by Drew Meyers on 12:42 pm June 3, 2016

…is an article that’ll be written by someone in 10 years. Based on what Dennis Schaal at Skift just did to detail the history of online travel & the impacts on the broader industry, the bar is high. He just put out a 40,000 word piece on Skift plus a podcast explaining more about the process he went through. The common characters who were part of the story of online travel’s origins, and will have a prime seat when someone documents it for the real estate industry: Rich … Read More »

Blast from the Past: NPR Interview on Zillow Launch Day

by Drew Meyers on 8:00 am April 6, 2016

An interview with Rich Barton on Zillow launch day in 2006 on NPR can be found here. “We’re live” post on Zillow’s Blog is here. (inspired by recently watching Zuckerberg’s 2004 interview)

GeekWire Interview: Zillow at 10 (with Rich, Lloyd, and Spencer)

by Drew Meyers on 2:41 pm February 4, 2016

It seems there is virtually unlimited desire for insight into that very, very large real estate company based in Seattle that starts with the magical letter “Z“. To satisfy that curiosity, John and Todd at GeekWire interviewed Zillow co-founders Rich Barton and Lloyd Frink, along with early exec and now CEO Spencer Rascoff, and released it as a podcast for your listening pleasure… Listening while I work today at Galvanize in Pioneer Square makes me think back to many of the moments I referenced earlier this … Read More »

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